What makes our Nudie Jeans collection for men a favourite for denim aficionados? It has to be the unrivalled selection of designs that use prewashed, raw denim, as well as the Swedish brand's stance on creating ethical jeans. With sustainability at its core, Nudie Jeans emphasises that the more you wear and repair your jeans, the more character they develop. This means you get a pair of high-quality, expertly designed jeans, which are as individual as you are.

Nudie Jeans was founded in 2001 by Marina Erixon and is dedicated to looking at fashion through the lens of sustainability. This translates into designing cuts to outlive trends and crafting denim with environmentally preferred materials, alongside using processes that reduce waste, water and emissions. Spot these styles with our Project Earth For Nature label. And thanks to them being designed to retain their silhouette, they'll get better with time.

If there's something that gives these jeans a particular charm, it's the distinctive prewashed denim. When you shop Nudie Jeans, you can rest assured that this stands out on everything from a classic bootcut, paired with a white tee, to more distressed options. Look out for other recognisable aesthetics, too – think fading, metal hardware and the signature "N" initial stitched on the back.

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project earth icon NUDIE JEANS: Skinny Lin tapered jeans
project earth icon NUDIE JEANS: Grim Tim straight jeans
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