First founded by David Baszucki and Erik Cassel in 2004, Roblox is an online gaming platform that brings the world together through the art of play. Hosting user-created content of all genres, the label prides itself on enabling your budding technoids to program and experience games created by other like-minded users. While the brand only officially released its first platform in 2006, it has rapidly expanded through the years, with over 164 million monthly users – and counting.

Powered by a community of developers across the globe, Roblox Studio creates immersive 3D experiences that unite users through imagination, creativity and the meta-universe. With no limitations, every experience is imaginable. Reigning supreme above the rest, the programme is built from a library of more than 50 million games rather than a single narrative. Compatible with their computers, consoles, tablets and phones, the catalogue keeps your little ones entertained when on the go. But that’s not all; connecting them with their new network through social features allows them to add, chat, and compete with their new friends.

Turning all your tot's favourite characters into figurines, Selfridges’ hand-picked selection of toys encourages your mini-me to create their own stories without being stuck to a screen. Inspiring interaction and the freedom of imagination, Roblox’s designs are the perfect way to educate and entertain. Explore our edit and find all your younger’s favourites, from the Dungeon Quest to the Car Crushers playset.

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