SAMSUNG

The Serif 2023 43-inch QLED 4K HDR smart TV

Samsung The Serif 2023 43-inch QLED 4K HDR smart TV

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Quantum HDR
Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs, so you can see even more detail in the darkest and lightest scenes.