Too Faced

The brainchild of Jerrod Blandino and Jeremy Johnson, Too Faced make-up has earned its spot as the leading pioneer in the world of cosmetics thanks to its vegan-friendly, cruelty-free and unashamedly playful take on beauty. Inspired by the transformative power of cosmetics and the cofounders' love of Paris, the American brand was launched in 1998 with a key focus on unapologetic glamour. Decades later, Too Faced continues to push the boundaries of innovation and has become a dominant name found in many women's make-up bags.

Our Too Faced collection comprises classic cosmetic supplies such as eyeshadow, blush and foundation defined by their colours, impressive formulas and quirky product names. Shopping for a friend or loved one? Browse our Too Faced gift sets, which include limited-edition mascaras and waterproof eyeliners. For the lips, discover a range of liners, bold lipsticks with matte and gloss finishes and the label's signature plumping gloss – the secret to instantly fuller and smoother lips. 

Struggling to make a decision? Explore our Too Faced palettes, which comprise limited-edition pressed pigments, shimmer shades and natural nudes for your eyes. You'll also find sets for the face, which are infused with hydrating coconut butter, alongside highlighters with alpine rose and hyaluronic acid.