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THE BIG SHOP:
KID CUDI

BY ANISH PATEL 

PORTRAIT BY MARCUS BROWN

Scott Ramon Seguro Mescudi, aka Kid Cudi, is a Grammy-nominated American rapper and music producer. This year, he launched his menswear line, MEMBERS OF THE RAGE, exclusively in the UK at Selfridges London. 

THE BIG SHOP:

KID CUDI

BY ANISH PATEL 

PORTRAIT BY MARCUS BROWN

Scott Ramon Seguro Mescudi, aka Kid Cudi, is a Grammy-nominated American rapper and music producer. This year, he launched his menswear line, MEMBERS OF THE RAGE, exclusively in the UK at Selfridges London. 

Kid Cudi
TELL US ABOUT MEMBERS OF THE RAGE… 

“It started out as an idea I had for a movie about a group of misfits that band together to stop an alien invasion. The clothing line is for all the misfits that want to express themselves and live out loud. Most importantly, it’s me: I’ve put a lot of my personality into it. I got a lot of satisfaction from creating it – more than I have from music or acting.”
 

ALIENS...

“I do believe in them. It’d be foolish to think that we’re the only living organisms in the Galaxy, right?” 
 

VIRGIL ABLOH HUGELY INSPIRED ME...

“He was always willing to give me time. When I first started thinking about the brand in 2016, he was the first person I reached out to. He gave me a lot of feedback. I hope he would have been proud of it – he was like a big brother to me.” 

 

LAUNCHING THE BRAND AT SELFRIDGES

“Is so dope! I’ve been coming to Selfridges for years. I used to dream about having my clothing line here, and now it is. I knew it was going to blow my mind, and it has.”  
 

IF I GOT LOCKED IN SELFRIDGES LONDON FOR THE DAY ’N’ NITE… 

“I would go straight to the tech department. That place is crazy, but also one of my favourite places in store. I’d play in the [Playseat] Evolution Pro gaming chair or [Samsung] Odyssey simulators while eating sour sweets.” 

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KID CUDI’S PICKS

Maeving RM1 motorcycle

MAEVING ‘RM1’ MOTORCYCLE, £4,995*

“This is so sick because it looks exactly like a motorcycle, but it’s electric. You can’t get this in America, so I’ll get it while I’m here. You can’t take them on the freeway in LA, but it’s the sort of thing I’d just drive around my crib. That’s a big life, right?” 

Available in Selfridges London on LG

canon-eos-r5-mirrorless-camera-body

CANON ‘EOS R5’ MIRRORLESS CAMERA BODY, £3,650*

“I’ve always been a fan of Canon cameras. I used them at film school when I was younger – I’d shoot my friends in the neighbourhood. I’m using a G7X Mark III for a documentary I’m working on at the moment, but this one is good, too.” 

 

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members-of-the-rage-patch-embellished-regular-fit-wool-blend-and-leather-jacket

MEMBERS OF THE RAGE LEATHER JACKET, £1750*

“I want MEMBERS OF THE RAGE to be known for their varsitys and cardigans. I love this one – it’s got a boy scout and camping theme to it. We did a lot of research on archive camping stamps and recreated them for the sleeve on this jacket. Plus, it’s bright, which is very MOTR.”

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bose-quietcomfort-45-wireless-headphones

BOSE ‘QUIET COMFORT’ WIRELESS HEADPHONES, £319.99*

“Bose is family. I like these black ones. On downtime, when I’m chilling, I’d use a wireless pair like this. They’re noise-cancelling too, which is always nice.” 

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nerds-wonka-nerds-sweet-selection-box-550g

NERDS SWEET SELECTION BOX, £22.99*

“I’m a sour candy guy. I love these. I only discovered them recently. They are pretty f****** tasty. I haven’t even had any today, so I’m taking these with me.” 

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nintendo-nintendo-switch-oled-console

NINTENDO SWITCH, £339* 

“Me and my daughter are into gaming. I got her into it. We’ve got a PS, Nintendo Switch and Xbox. Some games, like Elden Ring, are very imaginative and have epic, heavenly scenery and graphics. It’s fantasy that takes you to a completely different space.”

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MEMBERS OF THE RAGE is also available in all Selfridges stores.

        *Prices correct as of October 2023

NEW SEASON, BIG MOOD

Get into a season of style and culture at Selfridges.
 

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Thanks to yell for lending us the name Yellow Pages.

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