THE BOSS
Self-expression, Espresso Martinis and a good bra. No one does it like Rihanna. We get the lowdown as Fenty Hair lands exclusively in The Corner Shop at Selfridges London from 3 September 2024.
This article is from our archive – some details may no longer be correct and featured products may be out of stock.
The most-watched Super Bowl Halftime Show ever. More Diamond plaques than any other female artist in history. The ‘Fenty Effect’ – industry-speak for her fashion and beauty brands’ seismic impact. Who else but Rihanna?
Each Fenty brand has rewritten the rules. Fenty Beauty led to a mass adoption of diverse foundation ranges. The televised Savage X Fenty Show cast models of all sizes and genders to wear the lingerie. Next up: Fenty Hair. For that, she’s brought Mane Street, a fully immersive recreation of the most stylish street in town, exclusively to Selfridges London from 3 to 28 September. While running her empire, raising kids and batting off questions about her long-awaited ninth studio album, Rihanna gets down to business…
WELCOME TO MANE STREET
Fenty Hair is arriving in the UK with a hair experience like no other at The Corner Shop. Take a stroll down Mane Street to the supply store, the salon, the sweet shop and the flower market…
1. FENTY HAIR SUPPLY STORE
Stocked with the full haircare range to cleanse, condition, protect and style all hair types. The supply store is also where to pick up one of the four new, exclusive discovery sets to get you started on your Fenty Hair journey, including a universal maintenance set and the ultimate curling duo.
2. HAIR HEAVEN SALON
The place for one-to-one hair consultations and styling services. Pick a look from the styling menu – you can choose ‘Sleek ‘N Snatched’, ‘Vibey + Voluminous’, a curl refresh or braids, twists and Bantu knots with the ‘All Twist’d Up’ style. Plus, ‘A Cut Above The Rest’ barber service keeps your look sharp with a line-up or fade refresh.
Find out more3. GLOSS BOMB SHOP
The sweetest spot in town. Stop by the Gloss Bomb Shop to pick up your favourite shades of the viral Gloss Bomb luminizing lip gloss and Gloss Bomb Heat gloss from the sweet-shop jars.
4. FENTY FLOWER MARKET
Bursting with bouquets inspired by the signature warm amber, floral scent behind the Fenty Hair range, step into the Fenty Flower Market stand.
Fenty Hair - The Rich One moisture repair shampoo
Fenty Hair - The Rich One moisture repair conditioner
Fenty Hair - The Comeback Kid instant damage repair treatment
Fenty Hair - The Homecurl curl defining cream
Fenty Hair - The Protective Type 5-in-1 heat protectant styler
Fenty Hair - The Maintenance Crew set
RIHANNA TALKS BUSINESS
The best thing about running Fenty Beauty?
“Getting free sh*t.”
Which achievement are you especially proud of?
“My kids. My edges. And my ability to sniff out people for exactly who they are, and what they are made of!”
How did you get Fenty Hair off the ground?
“I wanted a clean, vegan brand in environmentally friendly packaging with healthy hair and great styling results at the forefront. We took our time developing Replenicore-5 with some of the leading experts and most progressive chemists in the industry. This five-in-one proprietary complex lives in each product we’ve created to ensure hair repair in every step. We’ve also done extensive testing on every hair type imaginable. This obviously took years, but it was worth it.”
What’s on your mind for Savage X Fenty right now?
“Expansion! Savage isn’t just lingerie anymore. A lot of times, when people think of Savage, they see a brand that’s exclusive to lingerie, which we do very well, but Savage is more than that. Our goal is for Savage to be a part of every occasion! From the wildest lingerie to the simplest, cosiest everyday go-to pieces.”
Describe how beauty has been a form of self-expression in your life.
“It’s the exact place I go to express how I feel. My skin, hair, make-up will tell it all. My mood will usually speak for itself.”
Let’s talk business. You recently named a new CEO of Savage X Fenty. How’s that going?
“Well, I’m still THE BOSS, HAHA! But bringing on Hillary [Super] was crucial for the vision and goals that I have for this brand. We both possess the skill sets that are necessary, and, so far, we make a great team.”
What’s the best time of day?
“SLEEP!”
What did you learn from your parents and grandparents?
“Wow, so much! But they’re all very generous people, very loyal, God-fearing, and family always comes first!”
How do you embrace change?
“That’s actually the inspiration for the whole Fenty Hair line. I’m constantly changing my hair and need different products for different looks. I use everything from The Comeback Kid to The Controlling Type. Fenty Hair has allowed me to embrace the most flexible and fun hair journey.”
What beauty rituals have changed your life?
“Once you hit your mid-30s, you really start paying attention to wellness and self-care. And, as it pertains to beauty, it’s skin, hair and lymphatic massages for me right now.”
What makes you feel sexy?
“After having kids, a good bra is my new f*ckin’ anthem!”
What’s the last thing you should do before going to sleep?
“SET AN ALARM! But I’m always late anyway, so I should really just stop at my Fenty Skin Instant Reset Night Cream.”
What’s the first thing you should do when you wake up?
“What I SHOULD do is pray, stretch and prep my skin… But most days, I’m on IG, drinking a Coca-Cola and THEN prep my skin, brush my teeth, blah blah!”
What makes you feel energised?
“Sunlight and a double espresso… Martini.”
WHERE TO FIND FENTY
Fenty Hair at The Corner Shop in Selfridges London, 3–28 September 2024.
Savage X Fenty at Selfridges London and on selfridges.com.
Fenty Beauty in all our stores and on selfridges.com.
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ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.
