ANASTASIA BEVERLEY HILLS BEAUTY

Anastasia Beverly Hills beauty is beloved for its transformative power. The make-up powerhouse's story began in 1997 when founder Anastasia Soare opened her flagship salon. Just three years later, she released her first products – and they've been adored by the beauty community ever since. Focused on the principle of emulating facial symmetry, the label is best known for its Golden Ratio method that sparked an eyebrow revolution. Immaculately tamed with a precisely carved-out shape, the ABH-influenced arch is recognisable anywhere. Now, the collection spans from signature brow favourites to sculpting palettes, skin perfectors, and covetable gift sets.

Just like its name implies, the brand channels Los Angeles glamour, with products designed to help anyone achieve Hollywood-worthy looks at home. For chiselled cheekbones or to carve out a sharper jawline, choose contour kits for adding highlights and shadows to the face. Or for a brighter smile, opt for Anastasia Beverly Hills lip gloss with a subtle tint of pink or a soft shimmer. 

Ready to dial up some drama? Anastasia Beverly Hills eye make-up is the way forward. Eyeshadow palettes come with highly pigmented transition shades as well as wet-look sparkly powders that'll stay put all day. Whether you're after a dewy glow, matte finish or an all-out impactful statement look, discover our selection of Anastasia Beverly Hills.