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Kids' Toy Shop

If you want to bring a smile to your young ones' faces, look no further than our virtual toy shop. Filled to the brim with products from leading children's toy brands, it's got everything needed to take playtime to a new level.

Babies require lots of stimulation, so we recommend brightly coloured kid's playsets. Sensory mats are a joy for infants, packed with eye-catching patterns and grabbable elements. As they grow, bricks and puzzles will develop their motor skills, and books and music players with educational voiceovers will assist with language accumulation. Older children will appreciate toys that speak to their interests - luckily, we've got plenty of options. Aspiring chefs can cook up a storm with baking kits, whereas animal lovers can become veterinarians with a zoo's worth of plush creatures. Have a budding engineer on your hands? Building blocks are sure to spark their imaginations.

Garden-friendly picks will move the fun outdoors, from electric cars to paddling pools. Oversized board games will get the whole family involved, while slides and swings promise hours of entertainment as the adults watch on. Bath time is certain to follow a long day in the sun, so why not turn to waterproof figurines to keep children entertained as they scrub up?

3,306 results

3,306 results

  1. GUI GUI

    Mega Slime Haul 50-Piece Set

    1. Price:$36.50
    GUI GUI: Mega Slime Haul 50-Piece SetGUI GUI: Mega Slime Haul 50-Piece Set
  2. JELLYCAT: Zodihop Luxe Bunny Soft Bag Charm 18cmJELLYCAT: Zodihop Luxe Bunny Soft Bag Charm 18cm
  3. JELLYCAT: Amuseable Pain au Chocolat soft toy 15cmJELLYCAT: Amuseable Pain au Chocolat soft toy 15cm
  4. JELLYCAT: Amuseables 2026 Silver Star Soft Toy 17cmJELLYCAT: Amuseables 2026 Silver Star Soft Toy 17cm
  5. JELLYCAT

    Amuseables Sports Ski Club Goggles Soft Toy 10cm

    1. Price:$48.50
    Just launched
    JELLYCAT: Amuseables Sports Ski Club Goggles Soft Toy 10cmJELLYCAT: Amuseables Sports Ski Club Goggles Soft Toy 10cm
  6. JELLYCAT: Amuseables Peanut Yeti Outfit  Soft Toy 15cmJELLYCAT: Amuseables Peanut Yeti Outfit  Soft Toy 15cm
  7. JELLYCAT: Blossom Bunny 'Petal' Little Soft Toy 18cmJELLYCAT: Blossom Bunny 'Petal' Little Soft Toy 18cm
  8. JELLYCAT: Hopscone Luxe Bunny Original Soft Toy 31cmJELLYCAT: Hopscone Luxe Bunny Original Soft Toy 31cm
  9. SONNY ANGEL: Hippers Harvest Figure Blind Box 10cmSONNY ANGEL: Hippers Harvest Figure Blind Box 10cm
  10. JELLYCAT: Munro Scottie Dog Soft Toy 23cmJELLYCAT: Munro Scottie Dog Soft Toy 23cm
  11. SYLVANIAN FAMILIES

    Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind Bag

    1. Price:$8.50
    Exclusive to Selfridges
    SYLVANIAN FAMILIES: Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind BagSYLVANIAN FAMILIES: Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind Bag
  12. SQUISHMALLOWS

    Micromallows Advent Calendar

    1. Price:$79.00
    SQUISHMALLOWS: Micromallows Advent CalendarSQUISHMALLOWS: Micromallows Advent Calendar
  13. JELLYCAT: Bashful Bunny medium soft toy 31cmJELLYCAT: Bashful Bunny medium soft toy 31cm
  14. JELLYCAT: Amuseables Carrot Cake Soft Toy 15cmJELLYCAT: Amuseables Carrot Cake Soft Toy 15cm
  15. JELLYCAT: Wheat Flufflet Little Bunny Soft Toy 18cmJELLYCAT: Wheat Flufflet Little Bunny Soft Toy 18cm
  16. JELLYCAT: Bashful Bunny small soft toy 18cmJELLYCAT: Bashful Bunny small soft toy 18cm
  17. JELLYCAT

    Amusable Pretzel soft toy 18cm

    1. Price:$34.00
    JELLYCAT: Amusable Pretzel soft toy 18cmJELLYCAT: Amusable Pretzel soft toy 18cm
  18. JELLYCAT: Blushkin Blossom Luxe Bunny Original Soft Toy 31cmJELLYCAT: Blushkin Blossom Luxe Bunny Original Soft Toy 31cm
  19. JELLYCAT: Blossom Beige Bunny 'Petal' Original Soft Toy 31cmJELLYCAT: Blossom Beige Bunny 'Petal' Original Soft Toy 31cm
  20. SYLVANIAN FAMILIES

    Colourful Baby Bunnies Blind Bag

    1. Price:$7.50
    Exclusive to Selfridges
    SYLVANIAN FAMILIES: Colourful Baby Bunnies Blind BagSYLVANIAN FAMILIES: Colourful Baby Bunnies Blind Bag
  21. JELLYCAT: Cream Bunny With Plant Soft Toy 31cmJELLYCAT: Cream Bunny With Plant Soft Toy 31cm
  22. JELLYCAT: Amuseable Peanut soft bag charm 18cmJELLYCAT: Amuseable Peanut soft bag charm 18cm
  23. JELLYCAT: Amuseables Codhi Californian Roll Soft Toy 9cmJELLYCAT: Amuseables Codhi Californian Roll Soft Toy 9cm
  24. JELLYCAT: Bartholomew Bear Daffodil Outfit Soft Toy 26cmJELLYCAT: Bartholomew Bear Daffodil Outfit Soft Toy 26cm
  25. JELLYCAT: Cream Bunny With Star Soft Toy 31cmJELLYCAT: Cream Bunny With Star Soft Toy 31cm
  26. JELLYCAT: Amuseables Pickle Soft Bag CharmJELLYCAT: Amuseables Pickle Soft Bag Charm
  27. KPOP DEMON HUNTERS

    Mera Curved Moon Sword Toy

    1. Price:$21.00
    KPOP DEMON HUNTERS: Mera Curved Moon Sword ToyKPOP DEMON HUNTERS: Mera Curved Moon Sword Toy
  28. JELLYCAT: Amuseables Egglantine Egg On Toast Soft Toy 12cmJELLYCAT: Amuseables Egglantine Egg On Toast Soft Toy 12cm
  29. MUSHYKINZ

    Jelleez Squishy Toy Assortment

    1. Price:$6.50
    MUSHYKINZ: Jelleez Squishy Toy AssortmentMUSHYKINZ: Jelleez Squishy Toy Assortment
  30. JELLYCAT: Growlston Gargoyle Soft Toy 16cmJELLYCAT: Growlston Gargoyle Soft Toy 16cm
  31. JELLYCAT: Bartholomew gigantic soft toy 96cmJELLYCAT: Bartholomew gigantic soft toy 96cm
  32. JELLYCAT: Bashful Bunny small soft toy 18cmJELLYCAT: Bashful Bunny small soft toy 18cm
  33. JELLYCAT: Amuseables Ort & Tum Acorns  Soft Toy 18cmJELLYCAT: Amuseables Ort & Tum Acorns  Soft Toy 18cm
  34. JELLYCAT: Bartholomew Bear large soft toy 47cmJELLYCAT: Bartholomew Bear large soft toy 47cm
  35. JELLYCAT

    Amuseable Bean soft toy 12cm

    1. Price:$22.00
    JELLYCAT: Amuseable Bean soft toy 12cmJELLYCAT: Amuseable Bean soft toy 12cm
  36. JELLYCAT: Amusable Coffee Cup soft toy 14cmJELLYCAT: Amusable Coffee Cup soft toy 14cm
  37. KPOP DEMON HUNTERS

    Zoey Spirit Blades Playset

    1. Price:$10.00
    KPOP DEMON HUNTERS: Zoey Spirit Blades PlaysetKPOP DEMON HUNTERS: Zoey Spirit Blades Playset
  38. JELLYCAT

    Leicester Pigeon Soft Toy

    1. Price:$40.83
    Exclusive to Selfridges
    JELLYCAT: Leicester Pigeon Soft ToyJELLYCAT: Leicester Pigeon Soft Toy
  39. JELLYCAT: Thistlepop Blossom Luxe Bunny Original Soft Toy 31cmJELLYCAT: Thistlepop Blossom Luxe Bunny Original Soft Toy 31cm
  40. JELLYCAT: Amuseable Rose Bouquet soft toy 30cmJELLYCAT: Amuseable Rose Bouquet soft toy 30cm
  41. SYLVANIAN FAMILIES

    Baby Woodland Fairy Toy Figure Blind Box

    1. Price:$6.50
    SYLVANIAN FAMILIES: Baby Woodland Fairy Toy Figure Blind BoxSYLVANIAN FAMILIES: Baby Woodland Fairy Toy Figure Blind Box
  42. SONNY ANGEL: Vegetables Series Figure Blind Box 10cmSONNY ANGEL: Vegetables Series Figure Blind Box 10cm
  43. JELLYCAT: Thistlepop Blossom Bunny Soft Bag Charm 18cmJELLYCAT: Thistlepop Blossom Bunny Soft Bag Charm 18cm
  44. MUSHYKINZ: Taba Squishy Fidget Toy AssortmentMUSHYKINZ: Taba Squishy Fidget Toy Assortment
  45. JELLYCAT

    Amuseables Pebble Soft Toy

    1. Price:$24.50
    JELLYCAT: Amuseables Pebble Soft ToyJELLYCAT: Amuseables Pebble Soft Toy
  46. JELLYCAT: Bartholomew Bear Tiny soft toy 16cmJELLYCAT: Bartholomew Bear Tiny soft toy 16cm
  47. CLICKEEZ: Clickeez Care Bear Single Pack Toy AssortmentCLICKEEZ: Clickeez Care Bear Single Pack Toy Assortment
  48. MOFUSAND: Kiramekko Vinyl Soft Toy Clip Blind BoxMOFUSAND: Kiramekko Vinyl Soft Toy Clip Blind Box
  49. JELLYCAT: Amuseable Moon gigantic soft toy 120cmJELLYCAT: Amuseable Moon gigantic soft toy 120cm
  50. JELLYCAT: Amuseable Sun gigantic soft toy 110cmJELLYCAT: Amuseable Sun gigantic soft toy 110cm
  51. JELLYCAT: Amuseables Soyella Edamame Bean Soft Toy 13cmJELLYCAT: Amuseables Soyella Edamame Bean Soft Toy 13cm
  52. JELLYCAT

    Ewert Sheepdog Soft Toy 29cm

    1. Price:$48.50
    JELLYCAT: Ewert Sheepdog Soft Toy 29cmJELLYCAT: Ewert Sheepdog Soft Toy 29cm
  53. JELLYCAT: Bartholomew Bear All-In-One Outfit Soft Toy 26cmJELLYCAT: Bartholomew Bear All-In-One Outfit Soft Toy 26cm
  54. JELLYCAT: Bartholomew Bear in Seafarer Outfit Soft ToyJELLYCAT: Bartholomew Bear in Seafarer Outfit Soft Toy
  55. CRAZY AARONS

    Strange Attractor Thinking Putty 60g

    1. Price:$12.50
    CRAZY AARONS: Strange Attractor Thinking Putty 60gCRAZY AARONS: Strange Attractor Thinking Putty 60g
  56. GUI GUI: Fruity Glow Edit Beautify Your Slime Kit AssortmentGUI GUI: Fruity Glow Edit Beautify Your Slime Kit Assortment
  57. JELLYCAT

    Maffles Manatee Soft Toy

    1. Price:$73.00
    JELLYCAT: Maffles Manatee Soft ToyJELLYCAT: Maffles Manatee Soft Toy
  58. CHIIKAWA

    Kiramekko Vinyl Soft Toy Assortment 15cm

    1. Price:$30.50
    Exclusive to Selfridges
    CHIIKAWA: Kiramekko Vinyl Soft Toy Assortment 15cmCHIIKAWA: Kiramekko Vinyl Soft Toy Assortment 15cm
  59. JELLYCAT

    Amuseables Salty Steve Soft Toy

    1. Price:$28.00
    Exclusive to Selfridges
    JELLYCAT: Amuseables Salty Steve Soft ToyJELLYCAT: Amuseables Salty Steve Soft Toy
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