Steiff Kids'

Our collection of Steiff teddy bears and plush toys is filled with fluffy friends for playtime fun and bedtime cuddles. As well as the Steiff classic bear, browse an array of well-loved animals, including mythical unicorns, zoo animals and characters from your children's favourite books. Each endearing companion is finished with the signature buttoned ear - symbolic of the brand's enduring dedication to quality.

Steiff was founded in Germany in 1880 by seamstress Margarete Steiff. Intended as a pin cushion, the first product she created was a small elephant that became a popular children's toy. The classic Steiff bear, which made its debut in 1902, was the first in the world to have moveable arms and legs. Named after Teddy" Theodore Roosevelt, the bear became a huge success - and you can now find a range of plush bear designs throughout our Steiff collection.