IN THE GARDEN OF LOEWE AT THE CORNER SHOP
A scented maze has taken root in Selfridges London. 19 May–21 June 2025.
STEP INTO THE MAZE
When did you last get completely lost in the middle of the city? Now’s the time to do it. A maze has sprung up in The Corner Shop, created by LOEWE Perfumes to look – and smell – like an 18th-century Renaissance garden. Expect winding corridors, oversized tomatoes and unexpected scents.
LOEWE – Tomato Leaves Bath Set
LOEWE – Miniature Set
LOEWE – Un Paseo Por Madrid Casa de Campo EDP 100ml
LOEWE – Textura Mimosa Small Scented Candle 170g
LOEWE – Esencia eau de parfum 50ml
FOLLOW YOUR NOSE…
What to see at The Corner Shop
SMELL EVERY LOEWE SCENT
Spritz all your LOEWE favourites under one roof – from the vibrant Un Paseo Por Madrid collection to the iconic Home Scents range, known for botanical notes, including cucumber and beetroot. For a summer scent that feels like an escape, spritz the sun-drenched, creamy Paula’s Ibiza or cult-favourite 001 Woman, a clean skin scent with warm, musky notes.
TASTE THE TOMATO
LOEWE Perfumes has gone big on tomatoes in The Corner Shop. Giant sculptures sit alongside the exclusive-to-Selfridges Tomato Leaves Bath Set, which includes hand and body products from the popular Tomato collection. But don’t be tempted to take a bite – try the garden-themed drinks instead.
SHOP AN EXCLUSIVE LOEWE LINE-UP
LOEWE has created a collection of exclusive pieces just for The Corner Shop. For your home, there’s the new Honey Beeswax Candles and sculptural Candleholders, crafted in warm bronze tones. And for you a trio of LOEWE favourites (Sollo Ella, 001 Woman and Esencia) in the the Miniature Perfume Set.
DROP INTO A FLORAL WORKSHOP
Please note: this event has now ended.
Get hands-on at one of the weekly floral arranging sessions running throughout the pop-up. You’ll create a one-of-a-kind bouquet, or something beautiful to gift.
PERSONALISE YOUR PERFUME
Once you’ve chosen your scent, have it personalised in store with a glass engraving service.
LOEWE Perfumes at The Corner Shop, Selfridges London is open from 19 May to 21 June 2025.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.
