Fendi

Our Fendi collection is packed with pieces featuring the Italian brand's distinctively modern aesthetic. Every creation demonstrates a commitment to artisanal craftsmanship, as well as the label's signature playful attitude. Together, these have cemented the Italian label as a contemporary powerhouse. You'll find men's, women's and children's Fendi clothing designed with a focus on streamlined shapes and finely tuned details. Since the Italian fashion label was established a century ago in Rome, Fendi has worked with the best of traditional crafts and makers to create products that are perfected down to the smallest stitch. Now weaving together generations of experience with a knack for up-to-the-minute innovation, the firm crafts stand-out womenswear and menswear, from sleek leather belts to high-fashion trainers. Distinctive jackets, understated backpacks and eye-catching high heels all highlight the label's characteristic quality of design and construction. In addition to iconic bags finished off with that familiar gleaming hardware, you'll also spot a selection of other fashion items in the Fendi collection at Selfridges. Boots, trainers, sunglasses and clothing sport the brand's famous monogram of two facing Fs. Other knowing and quirky touches include unexpected splashes of colour and all-over logo patterns on everything from printed silk shirts to children's party dresses.