Memoize London

Find an intoxicating new spritz in our collection of Memoize perfume. At the centre of the brand are two distinct collections designed to mirror one another: the Light Range, blended to evoke brightness and brilliance and the Dark Range, which offers a powerfully opulent experience. Memoize London's unconventional combinations of ingredients set the brand apart: think jasmine and cardamom, or orchid and oud, melding together to create innovative aromas. 

The London-based brand was founded by Holly Hutchinson following seven years of developing niche fragrance products at a global perfume house. Her mission? To bring a bespoke touch to easily wearable fragrances, designed to accentuate our individuality as we go about our lives. Happily, environmental impact is important to the brand too – that's why you'll see our green Project Earth stamp of approval across the fine fragrance collection. Look out for bottles with smooth wooden stoppers, made by artisan craftsmen in Yorkshire from cutoffs of oak and walnut. 

Choose a large flacon of eau de parfum and spray it onto your pulse points. As you move, your natural body heat will diffuse the heady scent for a long-lasting effect. You can top up your fragrance throughout the day too, thanks to miniature sizes ideal for slipping into your clutch.

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