NEUW Men's

Neuw fashion is all about carefully crafted fits, fabrics and finishes. Directed by the concept of vintage revision, the Melbourne-based brand makes contemporary jeans that pay homage to age-old techniques. Founding trio Stephen Little, Richard Bell and Pär Lundqvist combine their Swedish and Australian roots, with the latter regularly referencing his personal archive of over 2,500 pairs. The result? Culture-driven pieces that endure well beyond fleeting trends.

From straight to skinny silhouettes, our Neuw men's denim collection spans precise cuts that flatter your form. The label often looks to traditional construction to make sure its designs are true feats of workmanship. Expect classic indigo and black washes, artful distressing and selectively placed fading. Stretch-woven trousers, meanwhile, provide day-long comfort. For more planet-friendly options, keep an eye out for the Project Earth banner – this selection includes consciously designed organic cotton styles.

Keen attention to detail underpins Neuw men's jeans. A fob ring at the front right belt loop – a feature inspired by a watch Lundqvist's grandfather gave him – completes each pair. Look out for other characteristics influenced by old-school crafting, such as the scribble repair stitch on one of the back pockets and shaping darts at the hems.

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