The Real Flower Company

Because every room looks brighter with a burst of blooms, we're thrilled to offer you our selection from The Real Flower Company. From pastel pink peonies to vibrant red rosehips, the company has been delighting customers since its inception in 1995. Founder Rosebie Morton set up her business with the ambition to bring exquisitely scented natural flowers back into the industry, inspired by the joy she experienced growing her own sweet-smelling plants in her garden. Many of the elements of each bouquet are still grown on her farm today. We love the brand's attention to earth-friendly details, such as keeping the flora free from horticultural sprays during the times bees feed on them.

The Real Flower Company at Selfridges offers fragrant bunches for birthdays and anniversaries alike, carefully arranged to bring the English countryside to your home. Delicate roses nestle within mint and eucalyptus; stems of cut herbs create a nest for purple lavender. We've got options in a range of sizes, all individually chosen, hand-picked and prepared.

Send a flower gift set to someone special or select picks of the day in a neat hat-box to serve as a centrepiece on the dining table. Why not give a seasonal posy as a thank you to that ever-thoughtful friend?