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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

265 results

265 results

  1. JO MALONE LONDON

    Carrot Blossom Cologne 30ml

    1. Price:$99.00
    JO MALONE LONDON: Carrot Blossom Cologne 30mlJO MALONE LONDON: Carrot Blossom Cologne 30ml
  2. MARC JACOBS BEAUTY

    Drawn This Way Longwear Eyeliner 1g

    1. Price:$37.50
    21 ColoursExclusive to Selfridges
    4.9
    MARC JACOBS BEAUTY: Drawn This Way Longwear Eyeliner 1gMARC JACOBS BEAUTY: Drawn This Way Longwear Eyeliner 1g
  3. JO MALONE LONDON

    Velvety Butternut Cologne 30ml

    1. Price:$99.00
    JO MALONE LONDON: Velvety Butternut Cologne 30mlJO MALONE LONDON: Velvety Butternut Cologne 30ml
  4. JO MALONE LONDON

    Veggies Travel Cologne Trio Gift Set

    1. Price:$94.00
    JO MALONE LONDON: Veggies Travel Cologne Trio Gift SetJO MALONE LONDON: Veggies Travel Cologne Trio Gift Set
  5. VICTORIA BECKHAM BEAUTY

    Posh Gloss Lip Gloss 3.8ml

    1. Price:$52.00
    10 Colours
    VICTORIA BECKHAM BEAUTY: Posh Gloss Lip Gloss 3.8mlVICTORIA BECKHAM BEAUTY: Posh Gloss Lip Gloss 3.8ml
  6. REFY

    Duo Brush 2.0

    1. Price:$33.50
    Exclusive to Selfridges
    5
    REFY: Duo Brush 2.0REFY: Duo Brush 2.0
  7. MARC JACOBS BEAUTY

    Flashes Panoramic Volume Mascara 190ml

    1. Price:$47.00
    3 ColoursExclusive to Selfridges
    MARC JACOBS BEAUTY: Flashes Panoramic Volume Mascara 190mlMARC JACOBS BEAUTY: Flashes Panoramic Volume Mascara 190ml
  8. PENHALIGONS

    Halfeti Eau de Parfum 30ml

    1. Price:$184.00
    PENHALIGONS: Halfeti Eau de Parfum 30mlPENHALIGONS: Halfeti Eau de Parfum 30ml
  9. JO MALONE LONDON

    Tomato Leaf Hand Wash 250ml

    1. Price:$61.00
    JO MALONE LONDON: Tomato Leaf Hand Wash 250mlJO MALONE LONDON: Tomato Leaf Hand Wash 250ml
  10. REFY

    Water Blush 7g

    1. Price:$33.50
    3 ColoursExclusive to Selfridges
    5
    REFY: Water Blush 7gREFY: Water Blush 7g
  11. MARC JACOBS BEAUTY

    Beauty Money Shot Highlighter Gel 5g

    1. Price:£28.00
    Exclusive to Selfridges
    4
    MARC JACOBS BEAUTY: Beauty Money Shot Highlighter Gel 5gMARC JACOBS BEAUTY: Beauty Money Shot Highlighter Gel 5g
  12. OREBELLA

    Jasmine Blues Eau de Parfum 100ml

    1. Price:$159.00
    Exclusive to Selfridges
    5
    OREBELLA: Jasmine Blues Eau de Parfum 100mlOREBELLA: Jasmine Blues Eau de Parfum 100ml
  13. KYLIE BY KYLIE JENNER

    Coconut Water Lip Stain 5ml

    1. Price:$38.50
    5 Colours
    KYLIE BY KYLIE JENNER: Coconut Water Lip Stain 5mlKYLIE BY KYLIE JENNER: Coconut Water Lip Stain 5ml
  14. ATKINSONS

    Mystic Moonlight Parfum 100ml

    1. Price:$385.00
    Exclusive to Selfridges
    ATKINSONS: Mystic Moonlight Parfum 100mlATKINSONS: Mystic Moonlight Parfum 100ml
  15. MORPHE

    Cloudlight Soft Glow Diffused Blush 4g

    1. Price:£16.00
    7 ColoursExclusive to Selfridges
    MORPHE: Cloudlight Soft Glow Diffused Blush 4gMORPHE: Cloudlight Soft Glow Diffused Blush 4g
  16. MORPHE

    The Latte Looks Kit

    1. Price:$126.00
    MORPHE: The Latte Looks KitMORPHE: The Latte Looks Kit
  17. LISA ELDRIDGE BEAUTY

    Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g

    1. Price:$45.50
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7gLISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g
  18. DUA BY AB

    The Renewal Cream 50ml

    1. Price:$101.00
    Exclusive to Selfridges
    DUA BY AB: The Renewal Cream 50mlDUA BY AB: The Renewal Cream 50ml
  19. THANK YOU FARMER

    Rice Pure Glow Collagen Pack of Four Masks

    1. Price:$32.00
    THANK YOU FARMER: Rice Pure Glow Collagen Pack of Four MasksTHANK YOU FARMER: Rice Pure Glow Collagen Pack of Four Masks
  20. NEEDLY

    Daily Toner 80 Pads 310g

    1. Price:$35.50
    NEEDLY: Daily Toner 80 Pads 310gNEEDLY: Daily Toner 80 Pads 310g
  21. PENHALIGONS

    Halfeti Eau de Parfum 100ml

    1. Price:$370.00
    PENHALIGONS: Halfeti Eau de Parfum 100mlPENHALIGONS: Halfeti Eau de Parfum 100ml
  22. KYLIE BY KYLIE JENNER

    Natural Blur Brightening Powder Translucent 5g

    1. Price:$35.50
    4 Colours
    KYLIE BY KYLIE JENNER: Natural Blur Brightening Powder Translucent 5gKYLIE BY KYLIE JENNER: Natural Blur Brightening Powder Translucent 5g
  23. SUPERGOOP!

    Unseen Sunscreen SPF 50 50ml

    1. Price:$61.00
    SUPERGOOP!: Unseen Sunscreen SPF 50 50mlSUPERGOOP!: Unseen Sunscreen SPF 50 50ml
  24. MORPHE

    Tulle Order Eyeshadow Trio 3.5g

    1. Price:$22.00
    5 ColoursExclusive to Selfridges
    MORPHE: Tulle Order Eyeshadow Trio 3.5gMORPHE: Tulle Order Eyeshadow Trio 3.5g
  25. LA MER

    The Blue Heart Glow Collection Worth £530

    1. Price:$665.00
    Gift set saving
    LA MER: The Blue Heart Glow Collection  Worth £530LA MER: The Blue Heart Glow Collection  Worth £530
  26. DIOR

    Dior Backstage Rosy Glow Blush 4.5g

    1. Price:$59.00
    3 ColoursLimited edition
    DIOR: Dior Backstage Rosy Glow Blush 4.5gDIOR: Dior Backstage Rosy Glow Blush 4.5g
  27. BDK PARFUMS

    Impadia Eau de Parfum 50ml

    1. Price:$220.00
    BDK PARFUMS: Impadia Eau de Parfum 50mlBDK PARFUMS: Impadia Eau de Parfum 50ml
  28. LANEIGE

    Mini Lip Treats Set

    1. Price:$38.50
    LANEIGE: Mini Lip Treats SetLANEIGE: Mini Lip Treats Set
  29. MAISON FRANCIS KURKDJIAN

    Baccarat Rouge 540 Scented Hand Cream 70ml

    1. Price:$117.00
    MAISON FRANCIS KURKDJIAN: Baccarat Rouge 540 Scented Hand Cream 70mlMAISON FRANCIS KURKDJIAN: Baccarat Rouge 540 Scented Hand Cream 70ml
  30. MEDICUBE

    Deep Vita C Pad 70 Pads 150g

    1. Price:$38.50
    MEDICUBE: Deep Vita C Pad 70 Pads 150gMEDICUBE: Deep Vita C Pad 70 Pads 150g
  31. ESSENTIAL PARFUMS

    Ambre Latte by Jordi Fernández Eau de Parfum 100ml

    1. Price:$144.00
    Exclusive to Selfridges
    ESSENTIAL PARFUMS: Ambre Latte by Jordi Fernández Eau de Parfum 100mlESSENTIAL PARFUMS: Ambre Latte by Jordi Fernández Eau de Parfum 100ml
  32. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:$210.00
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  33. KYLIE BY KYLIE JENNER

    Cloud Balm 10g

    1. Price:$35.50
    2 Colours
    KYLIE BY KYLIE JENNER: Cloud Balm 10gKYLIE BY KYLIE JENNER: Cloud Balm 10g
  34. LA BONNE BROSSE

    N.02 The Care & Detangling The Essential Mini Hair Brush

    1. Price:$143.00
    Exclusive to Selfridges
    LA BONNE BROSSE: N.02 The Care & Detangling The Essential Mini Hair BrushLA BONNE BROSSE: N.02 The Care & Detangling The Essential Mini Hair Brush
  35. PRADA

    Light Lip Colour 3.8g

    1. Price:$67.00
    4 Colours
    PRADA: Light Lip Colour 3.8gPRADA: Light Lip Colour 3.8g
  36. FENTY BEAUTY

    Lil' Mists Mini Body Mist Duo

    1. Price:$43.50
    FENTY BEAUTY: Lil' Mists Mini Body Mist DuoFENTY BEAUTY: Lil' Mists Mini Body Mist Duo
  37. KYLIE BY KYLIE JENNER

    Kylie Precise Sculpting Complexion Brush 05

    1. Price:$32.00
    KYLIE BY KYLIE JENNER: Kylie Precise Sculpting Complexion Brush 05KYLIE BY KYLIE JENNER: Kylie Precise Sculpting Complexion Brush 05
  38. GUERLAIN

    KissKiss Bee Glow Plump Lip Care 3.2g

    1. Price:$59.00
    2 Colours
    GUERLAIN: KissKiss Bee Glow Plump Lip Care 3.2gGUERLAIN: KissKiss Bee Glow Plump Lip Care 3.2g
  39. OUAI

    Instant OUAI-Cation Kit

    1. Price:$54.00
    OUAI: Instant OUAI-Cation KitOUAI: Instant OUAI-Cation Kit
  40. LISA ELDRIDGE BEAUTY

    Rouge Experience Refillable Lipstick 3.5g

    1. Price:$82.00
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5g
  41. MORPHE

    Tailored Nudes Eyeshadow Palette 7.5g

    1. Price:$27.00
    2 ColoursExclusive to Selfridges
    MORPHE: Tailored Nudes Eyeshadow Palette 7.5gMORPHE: Tailored Nudes Eyeshadow Palette 7.5g
  42. ACQUA DI PARMA

    Fico di Amalfi Eau de Toilette 50ml

    1. Price:$186.00
    ACQUA DI PARMA: Fico di Amalfi Eau de Toilette 50mlACQUA DI PARMA: Fico di Amalfi Eau de Toilette 50ml
  43. TOM FORD

    Soleil Blanc Parfum 50ml

    1. Price:$555.00
    TOM FORD: Soleil Blanc Parfum 50mlTOM FORD: Soleil Blanc Parfum 50ml
  44. MORPHE

    Oat Latte 5-Piece Face & Eye Brush Set

    1. Price:$61.00
    Exclusive to Selfridges
    MORPHE: Oat Latte 5-Piece Face & Eye Brush SetMORPHE: Oat Latte 5-Piece Face & Eye Brush Set
  45. ANUA

    Pdrn Lip Serum 10ml

    1. Price:$17.00
    ANUA: Pdrn Lip Serum 10mlANUA: Pdrn Lip Serum 10ml
  46. LISA ELDRIDGE BEAUTY

    Rouge Experience Lipstick Refill 3.5g

    1. Price:$42.00
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5g
  47. HUDA BEAUTY

    Easy Bake Intense Eau de Parfum 50ml

    1. Price:$117.00
    HUDA BEAUTY: Easy Bake Intense Eau de Parfum 50mlHUDA BEAUTY: Easy Bake Intense Eau de Parfum 50ml
  48. MAISON MARGIELA

    Anguish & Awe Eau de Parfum 75ml

    1. Price:$460.00
    Exclusive to Selfridges
    MAISON MARGIELA: Anguish & Awe Eau de Parfum 75mlMAISON MARGIELA: Anguish & Awe Eau de Parfum 75ml