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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

662 results

662 results

  1. FRAGRANCE DU BOIS

    Forbidden Plum Oud Extrait 100ml

    1. Price:$620.00
    FRAGRANCE DU BOIS: Forbidden Plum Oud Extrait 100mlFRAGRANCE DU BOIS: Forbidden Plum Oud Extrait 100ml
  2. HOURGLASS: Ambient Lighting Edit Unlocked Luck Palette 1.4g x 6HOURGLASS: Ambient Lighting Edit Unlocked Luck Palette 1.4g x 6
  3. FENTY BEAUTY

    Lil Miss Wonderful All Over Body Mist Mini 75ml

    1. Price:$30.50
    Gift with purchase
    FENTY BEAUTY: Lil Miss Wonderful All Over Body Mist Mini 75mlFENTY BEAUTY: Lil Miss Wonderful All Over Body Mist Mini 75ml
  4. UKLASH: UKLASH Lash Lift Gel Mascara 6mlUKLASH: UKLASH Lash Lift Gel Mascara 6ml
  5. AHOOD BEAUTY

    Juicy Cheeks Blush 4.5g

    1. Price:$48.00
    5 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Juicy Cheeks Blush 4.5gAHOOD BEAUTY: Juicy Cheeks Blush 4.5g
  6. LA MER: Genaissance De La Mer™ Anti-Ageing Skincare Gift Set Worth £2135LA MER: Genaissance De La Mer™ Anti-Ageing Skincare Gift Set Worth £2135
  7. FENTY BEAUTY

    Pro Filt'r Fluid Flex Foundation 30ml

    1. Price:$59.00
    50 ColoursGift with purchase
    FENTY BEAUTY: Pro Filt'r Fluid Flex Foundation 30mlFENTY BEAUTY: Pro Filt'r Fluid Flex Foundation 30ml
  8. SUQQU

    Velvet Fit Lipstick Refill 3.7g

    1. Price:$51.00
    2 ColoursExclusive to Selfridges
    SUQQU: Velvet Fit Lipstick Refill 3.7gSUQQU: Velvet Fit Lipstick Refill 3.7g
  9. TANGLE TEEZER

    The Complete Care Hair Brush

    1. Price:$37.00
    TANGLE TEEZER: The Complete Care Hair BrushTANGLE TEEZER: The Complete Care Hair Brush
  10. SUQQU

    The Foundation 30g

    1. Price:£81.00
    24 Colours
    SUQQU: The Foundation 30gSUQQU: The Foundation 30g
  11. MORPHE: Shapelifter Micro Brightening Stick 1.45gMORPHE: Shapelifter Micro Brightening Stick 1.45g
  12. YVES SAINT LAURENT

    Libre Eau De Parfum & Mini Lash LaTeX Gift Set

    1. Price:$193.00
    Gift set saving
    YVES SAINT LAURENT: Libre Eau De Parfum & Mini Lash LaTeX Gift SetYVES SAINT LAURENT: Libre Eau De Parfum & Mini Lash LaTeX Gift Set
  13. CHARLOTTE TILBURY

    Exaggereyes Volume Mascara Kit Worth £44

    1. Price:$47.00
    Gift set saving
    CHARLOTTE TILBURY: Exaggereyes Volume Mascara Kit Worth £44CHARLOTTE TILBURY: Exaggereyes Volume Mascara Kit Worth £44
  14. MAC: Pro Brow Styler Fill & Shade Brow Pencil 0.08gMAC: Pro Brow Styler Fill & Shade Brow Pencil 0.08g
  15. LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400
  16. BVLGARI: Le Gemme Tygar Eau de Parfum 60mlBVLGARI: Le Gemme Tygar Eau de Parfum 60ml
  17. MAC: Kajal Excess Longwear Smoky Eye Liner 1.2gMAC: Kajal Excess Longwear Smoky Eye Liner 1.2g
  18. AHOOD BEAUTY

    Nude Eye Shadow Palette 18g

    1. Price:$72.00
    Exclusive to Selfridges
    AHOOD BEAUTY: Nude Eye Shadow Palette 18gAHOOD BEAUTY: Nude Eye Shadow Palette 18g
  19. CLARINS

    Iconic Collection Gift Set Worth Over £135

    1. Price:$205.00
    Gift set saving
    CLARINS: Iconic Collection Gift Set Worth Over £135CLARINS: Iconic Collection Gift Set Worth Over £135
  20. GHD: Chronos Hair Straightener Festive Gift Set Worth £361GHD: Chronos Hair Straightener Festive Gift Set Worth £361
  21. FENTY BEAUTY

    The Driplets Lil Miss Wonderful Mini Body Wash, Milk + Mist Set

    1. Price:$43.50
    Gift with purchase
    FENTY BEAUTY: The Driplets Lil Miss Wonderful Mini Body Wash, Milk + Mist SetFENTY BEAUTY: The Driplets Lil Miss Wonderful Mini Body Wash, Milk + Mist Set
  22. MORPHE: Sky's The Limit Face & Eye Palette 17gMORPHE: Sky's The Limit Face & Eye Palette 17g
  23. GHD: Duet Blowdry 2-in-1 Hair Dryer Brush Gift Set Worth £486GHD: Duet Blowdry 2-in-1 Hair Dryer Brush Gift Set Worth £486
  24. CHARLOTTE TILBURY

    Beauty Soulmates Face Palette 10g

    1. Price:$76.00
    CHARLOTTE TILBURY: Beauty Soulmates Face Palette 10gCHARLOTTE TILBURY: Beauty Soulmates Face Palette 10g
  25. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:$42.00
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  26. HOURGLASS: Ambient™ Lighting Edit Brush II WishHOURGLASS: Ambient™ Lighting Edit Brush II Wish
  27. MAC

    Studio Radiance Skin Tint Stick 8g

    1. Price:$54.00
    20 Colours
    MAC: Studio Radiance Skin Tint Stick 8gMAC: Studio Radiance Skin Tint Stick 8g
  28. FENTY BEAUTY

    Glossy Posse Ix Set

    1. Price:$71.00
    Gift with purchase
    FENTY BEAUTY: Glossy Posse Ix SetFENTY BEAUTY: Glossy Posse Ix Set
  29. LA PRAIRIE

    Swiss Pristine Serum 30ml

    1. Price:$435.00
    LA PRAIRIE: Swiss Pristine Serum 30mlLA PRAIRIE: Swiss Pristine Serum 30ml
  30. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:$42.00
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  31. FENTY BEAUTY

    Mist N Match Mini All-Over Body Mist Trio

    1. Price:$35.50
    Gift with purchase
    FENTY BEAUTY: Mist N Match Mini All-Over Body Mist TrioFENTY BEAUTY: Mist N Match Mini All-Over Body Mist Trio
  32. BIODANCE: Vita Niacinamide Gel Toner Pads 60 PadsBIODANCE: Vita Niacinamide Gel Toner Pads 60 Pads
  33. BATLAH: Snow & Spice Extrait De Parfum 50mlBATLAH: Snow & Spice Extrait De Parfum 50ml
  34. ELEMIS

    The Ultimate Getaway Collection Worth £180

    1. Price:$184.00
    Gift set saving
    ELEMIS: The Ultimate Getaway Collection Worth £180ELEMIS: The Ultimate Getaway Collection Worth £180
  35. BIODANCE: Collagen Peptide Jelly Serum Mist 50mlBIODANCE: Collagen Peptide Jelly Serum Mist 50ml
  36. AROMATICA

    Rosemary Root Enhancer 100ml

    1. Price:$30.50
    AROMATICA: Rosemary Root Enhancer 100mlAROMATICA: Rosemary Root Enhancer 100ml
  37. LA PRAIRIE

    Pure Gold Revitalising Indulgence Gift Set Worth £1,526

    1. Price:$2,090.00
    Gift set saving
    LA PRAIRIE: Pure Gold Revitalising Indulgence Gift Set Worth £1,526LA PRAIRIE: Pure Gold Revitalising Indulgence Gift Set Worth £1,526
  38. LA PRAIRIE

    White Caviar Brightening Indulgence Set Worth £1,328

    1. Price:$1,755.00
    Gift set saving
    LA PRAIRIE: White Caviar Brightening Indulgence Set Worth £1,328LA PRAIRIE: White Caviar Brightening Indulgence Set Worth £1,328
  39. HUDA BEAUTY

    Easy Bake Duo Loose Powder 2 x 6.5g

    1. Price:£34.00
    2 Colours
    HUDA BEAUTY: Easy Bake Duo Loose Powder 2 x 6.5gHUDA BEAUTY: Easy Bake Duo Loose Powder 2 x 6.5g
  40. BVLGARI: Bvlgari Man Wood Essence Parfum 100mlBVLGARI: Bvlgari Man Wood Essence Parfum 100ml
  41. DR. ALTHEA

    Vitamin C Boosting Serum 30ml

    1. Price:$33.50
    DR. ALTHEA: Vitamin C Boosting Serum 30mlDR. ALTHEA: Vitamin C Boosting Serum 30ml
  42. ACQUA DI PARMA

    Cedro Eau de Parfum 100ml

    1. Price:£257.00
    ACQUA DI PARMA: Cedro Eau de Parfum 100mlACQUA DI PARMA: Cedro Eau de Parfum 100ml
  43. BATLAH: Arabian Knight Extrait De Parfum 50mlBATLAH: Arabian Knight Extrait De Parfum 50ml
  44. CELIMAX: The Vita-A Retinol Shot Tightening Serum 30mlCELIMAX: The Vita-A Retinol Shot Tightening Serum 30ml
  45. PENHALIGONS: Luna Christmas Cracker Mini Gift SetPENHALIGONS: Luna Christmas Cracker Mini Gift Set
  46. SLIP

    Lottie Silk Sleepover Set

    1. Price:$144.00
    SLIP: Lottie Silk Sleepover SetSLIP: Lottie Silk Sleepover Set
  47. CLARINS

    Hydra-Essentiel Set

    1. Price:$74.00
    CLARINS: Hydra-Essentiel SetCLARINS: Hydra-Essentiel Set
  48. FENTY BEAUTY

    Lipz Like Riri 2-Piece Set + Sharpener

    1. Price:$54.00
    Gift with purchase
    FENTY BEAUTY: Lipz Like Riri 2-Piece Set + SharpenerFENTY BEAUTY: Lipz Like Riri 2-Piece Set + Sharpener
  49. TOM FORD: Ombré Leather Eau De Parfum Gift SetTOM FORD: Ombré Leather Eau De Parfum Gift Set
  50. AMIKA

    Nourish + Shine Legends Duo Worth £59

    1. Price:$47.00
    Gift set saving
    AMIKA: Nourish + Shine Legends Duo Worth £59AMIKA: Nourish + Shine Legends Duo Worth £59
  51. CHARLOTTE TILBURY

    Iconic Magic Skin Duo Worth £119

    1. Price:$143.00
    Gift set saving
    CHARLOTTE TILBURY: Iconic Magic Skin Duo Worth £119CHARLOTTE TILBURY: Iconic Magic Skin Duo Worth £119
  52. MOLTON BROWN

    Decadent Delights: The Advent Calendar Worth £435

    1. Price:$380.00
    Gift set saving
    MOLTON BROWN: Decadent Delights: The Advent Calendar Worth £435MOLTON BROWN: Decadent Delights: The Advent Calendar Worth £435
  53. MORPHE

    Bake & Set Loose Powder Quad 8g

    1. Price:$32.00
    2 Colours
    MORPHE: Bake & Set Loose Powder Quad 8gMORPHE: Bake & Set Loose Powder Quad 8g
  54. NIOD: Multi-Molecular Hyaluronic Complex 30mlNIOD: Multi-Molecular Hyaluronic Complex 30ml
  55. MORPHE: Glass Half Full Face & Eye Palette 17gMORPHE: Glass Half Full Face & Eye Palette 17g
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