Good News

We all need a little Good News in our lives. This independent London label has been fast-tracked as an eco-friendly footwear brand to know, lauded for putting the planet first without compromising on style.

Founded in 2016, Good News has quickly carved out its own identity within the trainer space. You might recognise the signature chunky tread sole, made from part-recycled rubber. The earth-friendly fabrics continue through the rest of the shoe. From the recycled metal eyelets and the footbeds made from unwanted yoga mats, no detail has been overlooked and no material unexplored. Plus, the body of each design is 100% organic cotton, an alternative to the conventional fabric that uses less water and fewer chemicals. 

Whether you're rethinking your shopping habits or are simply seeking a shoe with a smaller footprint, Good News trainers fit the bill. Choose from subtle everyday shapes and more colourful iterations. Hit the hills or attend your next Sunday brunch in a unique 70s-inspired design – and when someone inevitably compliments your kicks, you can happily list off all the cool benefits – just wait until they hear about the yoga mats.

Browse the full range of innovative Good News shoes at Selfridges and breathe new life into your wardrobe.

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