Lancome Mascaras

When it comes to full, volume-loaded lashes, Lancôme mascara is the darling of your cosmetics drawer. Founded by visionary perfumer Arman Petitjean in 1935, the French beauty powerhouse employs innovative technology and science to create a carefully curated range of products. Boasting rich, long-lasting formulas and patented brush shapes, Lancôme eye make-up is an investment well worth making.

The brand is best known for its flagship Lancôme Hypnôse mascara collection, first introduced in 2004 and since expanded to include a variety of brush styles to suit every need. If lash length is your priority, look out for long, skinny wands with short bristles that also create incredible separation and definition. Are you all about the volume? Lancôme's range includes a number of curved, oversized brushes that facilitate full lash contact, coating the entire lash for a thick, full-bodied effect.

Ingredients like jojoba oil allow smooth-gliding, gel-like application and natural shine, while vitamin B5 nourishes the lashes for long-term protection. The end result is soft, supple lashes with a glossy finish, not to mention buildable layers for a custom finish. Enjoy a professional Lancôme look by applying mascara from the base of the lashes using a zigzag motion to fan them out from root to tip.