An evolution on social media defines the brand AMIRI. It's a true hashtags-to-riches story, with designer Mike Amiri launching his vision to the masses via Instagram. Combining his passions of haute couture and the street style of his native California, the designer has developed a brand that's quickly become a global icon. And though it's now worn worldwide, AMIRI's amped-up streetwear is still crafted on the West Coast and bears the mark of the LA basement where it all began.

The AMIRI fashion formula is a divine fusion of rootsy rock 'n' roll and elevated aesthetics. Explore our women's, men's and kids AMIRI clothing collections and discover for yourself why this daring brand wins hearts. Shop short-sleeved shirts with all-over prints that seem to have been transported from a future superstar's wardrobe. Or channel an air of playful rebellion with hoodies and sweatshirts stamped with the label's now-famous logo. Of course, you'll also find AMIRI's signature jeans, customised by hand with rips, patches and precision detailing.

AMIRI pieces are statements by design; its accessories are no exception. Choose low-key leather wallets or luxury scarves to add a touch of premium style to your outfits, or go for the full effect with logo-print trainers teamed with ripped jeans – try denim on denim if you're feeling bold.

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