Billionaire Boys Club

Billionaire Boys Club is the brainchild of singer Pharrell Williams and Japanese design genius Nigo, who came together in 2003 to launch this experimental streetwear brand. Having first debuted in Williams's 2003 Frontin'music video,Billionaire Boys Club clothing quickly achieved cult status among hip-hop fans, skaters and streetwear aficionados alike. Despite the name, Billionaire Boys Club isn't all about the money: the label's mantra is that wealth is found in the heart and mind, not the pocket. Its signature aesthetic is laid-back, casual and collected style - think relaxed silhouettes, voluminous fabrics and comfy drawstring waists. Each piece is signed off with at least one of the label's instantly recognisable logos, be it the arched moniker, the Heart and Mind" motto or its iconic cartoon astronaut. The intergalactic mascot was created by one of Japan's most celebrated graphic designers, Sk8thing.