Ganni

With its ready-to-wear, affordable fashion, Danish label GANNI seeks to redefine Scandi style. The brand was founded in 2000 by Frans Truelsen with a focus on cashmere and later taken over by husband-and-wife duo Nicolaj and Ditte Reffstrup. In keeping with its roots, luxury fabrics are a key component to the house's success today. A generous peppering of luxury yarns is present in this collection, from wool-rich blends to pure cotton. Explore cosy knitwear, floaty dresses and chunky boots in our GANNI clothing range.  From bold checks to cheerful florals, an array of patterns demonstrates the label's passion for finding joy through fashion. Discover the brand's signature silhouettes, from romantic puffed sleeves to statement collars. Bundle up in hats in muted hues and thick cardigans, or party till the small hours in a show-stopping printed dress. When it comes to shoes, it's all about reclaiming classic designs through contemporary finishes. Channel the Scandinavian love for the outdoors with a chunky Chelsea boot, or get that 90s throwback with a pair of sporty sandals. With its high-fashion aesthetic, GANNI footwear is ideal for creating standout looks. Love nature? Keep an eye out for clothes and accessories inspired by the Scandinavian outdoors. Recycled and organic materials form the backbone of this collection - look for the Selfridges Project Earth banner to investigate further.