Living Proof

The Living Proof haircare philosophy lies in resolving issues with your locks, with the help of scientific innovation. This is how the brand's patented Healthy Hair Molecule came about – the exclusive formulation that has been carefully developed in Living Proof's own laboratory. You'll find it throughout our selection, in products ranging from shampoos to sprays.

The brand makes sure to offer solutions for all hair types. Damaged tresses will feel renewed with Living Proof's restorative products, which hydrate and moisturise unhealthy follicles while making them twenty times more resistant to breakage. Those with curly manes will appreciate specially formulated oils and creams, designed to add shine and reduce frizz. Fine, flat locks can benefit from Living Proof's hair sprays, which include the feather-light Volumising and Texturising Molecule (ETAS). This works by increasing the space between strands for a full, healthy look.

This is clever chemistry with real-world results – perhaps unsurprising, given that the label was founded by a team of MIT scientists and top hairstylists. Best of all, its professional credentials are backed by people-focussed promises. Living Proof hair products contain no silicone, parabens or phthalates and are certified cruelty-free by PETA. Now that's good science in action.