Wolford Bras

You don't often hear lingerie brands hailed as technological innovators, but when it comes to Wolford, the praise is justified. Since its launch in 1950, this Austrian label has strived for new heights of quality and fit, developing its own stitching techniques and surprising its fans with fresh and inventive designs each season. When you wear Wolford underwear, you'll feel the difference with every movement – because you'll hardly feel it at all.

Not only that, but Wolford bras are decidedly easy on the eyes, too. Jersey bralettes offer soft, supportive cups for supreme comfort and feature undetectable seams, so you'll achieve a smooth finish even under tight clothing. Look out for contemporary shapes including options with criss-cross straps or halter necks. For day-to-day comfort, you can't go far wrong with one of the brand's stretch-cotton bras. Expect an exceptional fit bolstered by subtle padding that'll provide coverage and adapt to your shape.

What's more? It gets better, with earth-conscious alternatives on offer, too. In recent years, Wolford has turned its innovative eye to the environment, dreaming up wonders such as biodegradable fabrics. Look out for the Project Earth banner as you browse – it's our way of recognising products that harness planet-friendly processes.