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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

244 results

244 results

  1. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  2. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  3. ON: Cloudtilt Remix Leather and Mesh TrainersON: Cloudtilt Remix Leather and Mesh Trainers
  4. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  5. ON: Cloud 6 Waterproof Woven TrainersON: Cloud 6 Waterproof Woven Trainers
  6. ON

    Cloudtilt Moon Woven Trainers

    1. Price:$205.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  7. ON: Club Collective Stretch-Cotton SweatshirtON: Club Collective Stretch-Cotton Sweatshirt
  8. ON: Climate Logo-Print Stretch-Woven TopON: Climate Logo-Print Stretch-Woven Top
  9. ON: The Roger Centre Court Faux-Leather TrainersON: The Roger Centre Court Faux-Leather Trainers
  10. ON: Kids' Cloud Sky 2 Woven TrainersON: Kids' Cloud Sky 2 Woven Trainers
  11. ON: On × PAF  Running-T Stretch-Woven T-ShirtON: On × PAF  Running-T Stretch-Woven T-Shirt
  12. ON: The Roger Wildcard Leather and Mesh TrainersON: The Roger Wildcard Leather and Mesh Trainers
  13. ON: Performance Soft-Shell ShortsON: Performance Soft-Shell Shorts
  14. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  15. ON: Climate Zip-Up Shell HoodyON: Climate Zip-Up Shell Hoody
  16. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  17. ON: Cloud 6 Waterproof Mesh Low-Top TrainersON: Cloud 6 Waterproof Mesh Low-Top Trainers
  18. ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie
  19. ON: Kids' Cloud Dash Woven TrainersON: Kids' Cloud Dash Woven Trainers
  20. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  21. ON: Cloudmonster 3 Woven TrainersON: Cloudmonster 3 Woven Trainers
  22. ON

    Cloudtilt Moon Woven Trainers

    1. Price:$210.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  23. ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers
  24. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  25. ON: Focus Tapered-Leg Stretch-Woven Track PantsON: Focus Tapered-Leg Stretch-Woven Track Pants
  26. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  27. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  28. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  29. ON

    Cloud 6 Mesh Low-Top Trainers

    1. Price:$170.00
    Bestseller
    ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  30. ON: Performance Volt Woven JacketON: Performance Volt Woven Jacket
  31. ON: "Performance 5"" Stretch-Woven Shorts"ON: "Performance 5"" Stretch-Woven Shorts"
  32. ON: Train Stretch-Jersey T-ShirtON: Train Stretch-Jersey T-Shirt
  33. ON

    Cloud 6 Mesh Low-Top Trainers

    1. Price:$170.00
    2 Colours
    ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  34. ON: Cloudtilt Low-Top Woven TrainersON: Cloudtilt Low-Top Woven Trainers
  35. ON: Courtside 1/2 Zip Eaze Stretch-Woven JacketON: Courtside 1/2 Zip Eaze Stretch-Woven Jacket
  36. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  37. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  38. ON

    Weather Shell Jacket

    1. Price:$280.00
    ON: Weather Shell JacketON: Weather Shell Jacket
  39. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  40. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  41. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  42. ON

    Cloudtilt Moon Woven Trainers

    1. Price:$205.00
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  43. ON: On × PAF Zero Woven JacketON: On × PAF Zero Woven Jacket
  44. ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers
  45. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  46. ON: Performance Soft-Shell ShortsON: Performance Soft-Shell Shorts
  47. ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers
  48. ON: Studio Brand-Print Workout LeggingsON: Studio Brand-Print Workout Leggings
  49. ON: Performance Volt Woven ShortsON: Performance Volt Woven Shorts
  50. ON: On × PAF Zero 2-in-1 Stretch-Woven ShortsON: On × PAF Zero 2-in-1 Stretch-Woven Shorts
  51. ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  52. ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
  53. ON: Courtside Side-Panel Woven Jogging BottomsON: Courtside Side-Panel Woven Jogging Bottoms
  54. ON: Weather Soft-Shell Jogging BottomsON: Weather Soft-Shell Jogging Bottoms
  55. ON: Kids' Cloud Sky 2 Woven TrainersON: Kids' Cloud Sky 2 Woven Trainers
  56. ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers