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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

244 results

244 results

  1. ON: Focus Tech Tapered-Leg Jersey Jogging BottomsON: Focus Tech Tapered-Leg Jersey Jogging Bottoms
  2. ON: Climate Long-Sleeve Stretch-Woven ShirtON: Climate Long-Sleeve Stretch-Woven Shirt
  3. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  4. ON: Performance Crew-Neck Stretch-Woven TopON: Performance Crew-Neck Stretch-Woven Top
  5. ON: Cloudaway Mixed-Material TrainersON: Cloudaway Mixed-Material Trainers
  6. ON: Courtside Side-Panel Woven Jogging BottomsON: Courtside Side-Panel Woven Jogging Bottoms
  7. ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers
  8. ON: Kids' Cloud Play Woven TrainersON: Kids' Cloud Play Woven Trainers
  9. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  10. ON: Weather Hybrid Quilted Shell JacketON: Weather Hybrid Quilted Shell Jacket
  11. ON: Performance Logo Stretch-Jersey T-shirtON: Performance Logo Stretch-Jersey T-shirt
  12. ON: Cloudsoma Woven TrainersON: Cloudsoma Woven Trainers
  13. ON: Kids’ Cloudnova Woven TrainersON: Kids’ Cloudnova Woven Trainers
  14. ON: Cloudtilt Woven TrainersON: Cloudtilt Woven Trainers
  15. ON: Kids' Cloud Play Woven TrainersON: Kids' Cloud Play Woven Trainers
  16. ON

    Studio Sports Bra

    1. Price:$67.00
    ON: Studio Sports BraON: Studio Sports Bra
  17. ON: Kids' Cloud Play 2 Mesh TrainersON: Kids' Cloud Play 2 Mesh Trainers
  18. ON: Court Slip Stretch-Jersey Mini SkirtON: Court Slip Stretch-Jersey Mini Skirt
  19. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  20. ON: Cloudsurfer Max Mesh TrainersON: Cloudsurfer Max Mesh Trainers
  21. ON: Cloudtilt cushioned-sole mesh low-top trainersON: Cloudtilt cushioned-sole mesh low-top trainers
  22. ON: Focus Cotton-Jersey T-ShirtON: Focus Cotton-Jersey T-Shirt
  23. ON: Kids' Cloudnova Youth Woven TrainersON: Kids' Cloudnova Youth Woven Trainers
  24. ON: Court High-Neck Woven JacketON: Court High-Neck Woven Jacket
  25. ON: Kids' Cloud Sky mesh low-top trainersON: Kids' Cloud Sky mesh low-top trainers
  26. ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers
  27. ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers
  28. ON

    Cloud 6 Mesh Trainers

    1. Price:$170.00
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers
  29. ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie
  30. ON: Cloudtilt Arc Woven TrainersON: Cloudtilt Arc Woven Trainers
  31. ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers
  32. ON: Kids' Cloudhero Waterproof Woven TrainersON: Kids' Cloudhero Waterproof Woven Trainers
  33. ON: Kids’ Cloudswift Mesh Low-Top TrainersON: Kids’ Cloudswift Mesh Low-Top Trainers
  34. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  35. ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers
  36. ON: Cloudzone Moon Mesh TrainersON: Cloudzone Moon Mesh Trainers
  37. ON: Focus T Short-Sleeve Cotton-Jersey T-ShirtON: Focus T Short-Sleeve Cotton-Jersey T-Shirt
  38. ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers
  39. ON

    Cloudtilt Remix Mesh Trainers

    1. Price:$179.00
    2 Colours
    ON: Cloudtilt Remix Mesh TrainersON: Cloudtilt Remix Mesh Trainers
  40. ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers
  41. ON: Performance Volt Stretch-Jersey T-shirtON: Performance Volt Stretch-Jersey T-shirt
  42. ON: Kids’ Cloudnova Woven TrainersON: Kids’ Cloudnova Woven Trainers
  43. ON: Train Flex Stretch-Jersey T-shirtON: Train Flex Stretch-Jersey T-shirt
  44. ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers
  45. ON: Cloudtilt Remix Mesh TrainersON: Cloudtilt Remix Mesh Trainers
  46. ON: Focus T Short-Sleeve Cotton-Jersey T-ShirtON: Focus T Short-Sleeve Cotton-Jersey T-Shirt
  47. ON: Cloud Sky logo-print woven low-top trainers 11-15 yearsON: Cloud Sky logo-print woven low-top trainers 11-15 years
  48. ON

    Kids' Cloud Play logo-print woven low-top trainers

    1. Price:$116.00
    2 ColoursBestseller
    ON: Kids' Cloud Play logo-print woven low-top trainersON: Kids' Cloud Play logo-print woven low-top trainers
  49. ON: Focus Tech Crew-Neck Cotton-Blend SweatshirtON: Focus Tech Crew-Neck Cotton-Blend Sweatshirt
  50. ON: Train Brand-Print Woven ShortsON: Train Brand-Print Woven Shorts
  51. ON: Weather Hybrid Quilted Shell JacketON: Weather Hybrid Quilted Shell Jacket
  52. ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  53. ON: On × PAF Zero Singlet Stretch-Woven TopON: On × PAF Zero Singlet Stretch-Woven Top
  54. ON: Kids' Cloudnova Youth Woven TrainersON: Kids' Cloudnova Youth Woven Trainers
  55. ON: Performance Stretch-Jersey T-ShirtON: Performance Stretch-Jersey T-Shirt