Expect ultra-cute prints, motif mayhem and off-kilter designs from our Moschino kids’ collection. The Italian brand is known for throwing the proverbial rule book out the window – both in its hotly anticipated runway shows, and in its junior range for younger trendsetters. The label was founded in the 80s, a decade known for its bold fashion and experimentation. Now, that same raucous spirit translates into the adorable scaled-down silhouettes you'll find in our Moschino childrenswear range.

The brand's more-is-more aesthetic and penchant for excess are cleverly woven into the kids' line. The teddy bear mascot is a natural favourite among youngsters, and it shows up on pieces from comfortable cotton tops to blankets and nests. Meanwhile, bright colours like hot pink, peach and sky blue make for eye-catching shades to show off at school. It goes without saying that just like in the main collections, statement logos feature prominently across these jersey tees, hoodies and cosy baby-grow sets.

So who's spearheading this artistic vision for the next generation's style set? That would be maverick (AKA Creative Director) Jeremy Scott. His innovative vision feeds into every detail – even making baby-changinga fashionable affair with branded mats and space-saving bags. Why not pop yours onto the handles of your pram and coordinate with matching blankets and accessories? Discover our curated Moschino children's clothes selection at Selfridges. 

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