SAMSUNG

2023 43-inch The Serif QLED 4K HDR Smart TV

Samsung merges interior design with technology in the Serif smart TV, a slim-line screen designed to look as appealing off as when it is turned on. The Serif Ambient Mode+ transforms the blank screen into an art piece when not in use, but when you do snuggle down for movie night, the 4K Ultra HD detail offers over a billion cinematic colours so you can watch the action as the director intended. Oh, and it boasts a matte screen and 360 viewing, so you can enjoy a glare-free experience wherever you're sat. Please see product details for current promotions.

Samsung 2023 43-inch The Serif QLED 4K HDR Smart TV

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.

Quantum HDR
Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? The wider the HDR range, the more lifelike the image and thanks to Quantum Dot Technology, this TV has improved brightness and colour compared to conventional UHD TVs, so you can see even more detail in the darkest and lightest scenes.