The Selfridges Corner Shops Introduces: The Bike Shop By Smartech

22 July – 16 August 2020

Welcome to your new local bike shop by Smartech at Selfridges London, complete with brilliant, state-of-the-art E-bikes, scooters, bicycles, plus high-performance activewear and accessories. As we continue to make more sustainable choices (and attempt to avoid public transport for the time being), there’s no time like the present to get on your bike.

Scroll on to find out more about our E-bikes, cycling wear and accessories, and discover our very own Selfridges-approved bicycle route that starts and ends at our Corner Shop.

Shop now

Angell E-bike: one of the world's lightest E-bikes, with smartscreen function, anti-theft alarm and three riding modes.

THE E-BIKES YOU NEED TO KNOW

With Smartech's expert Rob Smith

E-bikes (aka electric bicycles) make cycling longer distances, uphill or over tricky terrain a total breeze.
Thanks to their inbuilt electric motors, these bikes pack a bit more pedal power and speed (as well as more future-facing tech functionality) than your traditional bicycle.

THE MATE X

Great for: the style-conscious cycler

“Without compromising on comfort and performance, the MATE X is an Instagram sensation and one of my top picks for the fashion-forward customer who’s looking for a stylish way to travel around town.”

Shop now

THE VELLO

Great for: city cyclers

“The VELLO bike is all about convenience, so it’s ideal for the busy city-goer. Fast and simple to fold, this bike is ultra-lightweight and perfect for commuting!”

Available in store and coming soon to selfridges.com

THE SMACIRCLE

Great for: on-the-go commuters (or anyone who lacks storage space!)

“The SMACIRCLE is brand new to the market and exclusively available to buy at The Bike Shop. With a 13-mile range, it’s ideal for city-dwellers with limited bike storage. This bike unfolds in seconds and is incredibly lightweight.”

Shop now

ANGELL

Great for: state-of-the-art technology

“ANGELL is by far one of the most exciting E-bike brands in the world – the team have thought of everything. I love that this bike is packed full of smart features. The integrated display can guide you to where you need to go, and tell you how many calories you are burning on the way. The ANGELL app will also keep you and your bike safe with its fall and theft-detection features!”

Shop now

SUPERSTRATA

Great for: technology heads

“With only a limited run of 500 units (with each individually numbered), SUPERSTRATA is set to be one of the most highly anticipated launches ever – you're going to want to get one before they're gone! Constructed from industrial-strength carbon fibre, the SUPERSTRATA is lighter than aluminium and five times stronger than titanium.”

Available in store and coming soon to selfridges.com

There couldn’t be a better time to open The Bike Shop at Selfridges. As we emerge from lockdown, we’ve seen an increased focus on health and wellness, looking after the environment, and, most importantly, safety. E-bikes speak to all these concerns, and customers can expect to find the ultimate edit of the most innovative brands of tomorrow, today.

– Rob Smith, Head of Partnerships at Smartech

All the gear, right here

Let’s get you moving with the help of some brilliant activewear

Swipe to view

Mate X E-bike: featuring 4-inch fat tyres, a powerful battery/motor combo and full suspension.

THE SELFRIDGES CYCLE ROUTE

Now you’re fully equipped, time to go for a quick spin…

We’ve mapped out the best cycle route that starts and ends at Selfridges London. Take a leisurely pedal through Hyde Park (past Speakers’ Corner), speed by the Serpentine Gallery, cycle up by the canals in Little Venice, before meandering back down to Selfridges (via our Market on The Mews for a post-ride coffee, of course).

Swipe to view the route

Let's begin: set off from The Selfridges Corner shop on the corner of Oxford Street and Duke Street...
Turn left into Hyde Park just before Marble Arch and cycle by the infamous Speaker's Corner (stopping to make speeches optional)...
Head towards the picturesque Serpentine Lake. The Serpentine Gallery reopens on the 4 August if you fancy stopping off for a spot of art and culture...
Cut through Hyde Park and whizz past Paddington Station to reach the serene - and deceptively continental – canals of Little Venice...
Next up, Regents Park. Just a short ride on from Little Venice is another green, open space, with the most beautifully kept gardens...
A quick cycle down Baker Street will lead you to The Wallace Collection, one of our favourite museums with a brilliant collection of art, armoury and furniture. Then, it's just a speedy pedal back to Selfridges. (Make sure to stop by our Market on The Mews to refuel with coffee, pastries, and much more on Edward Mews!)

Other ways to ride

As well as the most exciting E-bikes, we also have classic and contemporary bicycles, E-scooters, E-skates, unicycles and even an electric surfboard (if riding the waves is more your thing). Getting around is about to get a lot more fun…