SAMSUNG

2022 43-inch The Serif QLED 4K Smart TV

Samsung merges interior design with technology in the Serif smart TV, a slim-line screen designed to look as appealing off as when it is turned on. The Serif Ambient Mode transforms the blank screen into an art piece when not in use, but when you do snuggle down for movie night, the 4K Ultra HD detail offers over a billion cinematic colours so you can watch the action as the director intended. Oh, and the 3D surround sound uses AI tracking to overcome background noise while simulating overhead sounds.

QLED 4K Technology
Turn on The Serif and enjoy the kind of brilliant display you’d expect from a QLED 4K AI Samsung TV. So with all your content upscaled to glorious 4K Ultra HD detail, and over a billion cinematic colours calibrated with the Samsung SmartThings app – all you have to do is sit back, and let The Serif TV breathe new life into everything you watch.

Object Tracking Sound LITE
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action – all without the need for extra speakers.

Quantum Processor 4K
Sit back, relax, and discover just how smart an AI TV can be. From the nightly news to that classic movie, this processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to glorious 4K Ultra HD detail- even if it's not been filmed that way. Plus, smart AI audio perfectly adapts to what’s on screen and overcomes the background noise in your room.