HASSELBLAD

X2D 100C medium format camera body

Hasselblad began as a commerce house in Sweden, but the founder’s son convinced his father to open a photography department at the end of the 19th century. That division soon took over the company entirely, and it’s been manufacturing professional-grade lenses, viewfinders and legendary cameras - like the 1000F - ever since. It’s not all about the pros, though – there’s also a range of entry-level consumer cameras, offering quality and precision for fledgling photographers.