Huda Beauty Make-Up

Huda Beauty make-up is characterised by a refreshing energy that’s impossible to ignore. Our collection delivers a dazzling array of products – think silky lip glosses, pigmented eyeshadows and lengthening mascaras. Why not treat your face to Huda Beauty skin care, to make sure you’re working with a well-primed canvas? Discover liquid matte lipsticks that last all day and easy-to-apply eyeliners in dynamic shades.

Spearheaded by American blogger Huda Kattan, Huda Beauty first arrived on the scene in 2010. An opulent aesthetic runs through the range, with bold colour choices, shimmering finishes and make-up kits inspired by animal prints and natural wonders. As well as being style driven, the firm has an earth-conscious outlook with its choice of materials. Huda Beauty make-up brushes often have synthetic bristles, making them vegan and cruelty-free. You'll find items appearing under the Selfridges Project Earth banner, too, such as pressed powders and butter-soft bronzers. 

The label's decadent style brings excitement into your morning face-care routine. Build foundations with easy-to-blend mattes, step out in punchy metallics or dabble in glitter for a special occasion. You can rely on the quality, versatility and character that you need to take you from the breakfast buffet to the dance floor and everywhere in between.