Swedish natives Erik Torstensson and Jens Grede founded
FRAME in 2012, fusing East London's innate coolness (that's where they're based, after all) with Scandi minimalism. Cue the
Le Original jeans. Paying homage to the 1980s, the straight-cut pair is whipped up from rigid cotton that’s prepped to hold its shape and structure brilliantly. Oh, and they’re handcrafted in L.A meaning each style is imbued with that air of Californian coolness.
- FRAME recycled cotton-blend denim jeans
- 79% cotton, 20% recycled cotton, 1% elastane
- Exposed button and concealed button-fly fastenings at front
- Regular-fit, mid-rise, straight leg, belt loops, branded gold-toned hardware, all-over twill texture, five pockets, v-shaped yoke at back, partially lined
- Machine wash cold
- True to size
- Size 26: rise 11in / 28cm, inside leg 26in / 66cm, leg opening 12in / 31cm
- Model is 5ft 10in/1.78m and wears a size 26
- Midweight, slight stretch