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Mother’s Day gifts to make their day. Shop now

ChinaNot available for delivery to China

LG

"77"" OLED77B36LA 4K Smart TV"

¥23,300.00¥30,150.00

Price includes taxes & duties

Quantity: 1

1

Only available for UK Delivery

LG's slogan is “Life’s Good”, and once you’ve kitted out your home with the brand’s technologically advanced products, we’re sure you’ll agree. The South Korean company delivers innovative electronics, from televisions and speakers to monitors and laptops, all with the power to help its customers lead better lives. So, whether you’re a film buff, gamer or music lover, take your pick from its extensive range of cutting-edge tech and elevate your experience to new heights.
Selfridges Says
Evolution at Its Core
Enter the world of α-realism. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

Blends In. Stands Out.
Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.

No Backlight Necessary
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Tailored to Your Liking
From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Spellbinding Cinema
Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

Embark on Epic Gaming Adventures
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

White glove delivery service provided and includes:

  • Two-hour delivery timeframe

  • Out-for-delivery alert

  • Delivery service to a room of the customer’s choice

  • Unpackaging and removal of packaging as standard

  • One hour pre-call and text communications

  • Live Tracking


TV Warranty

LG televisions as sold by Tekzone in-store and online have a 5-year warranty. The first year is covered by LG then subsequent years by Domestic & General. The warranty covers all electronic faults that develop within the TV. It does NOT cover screen burn or image retention (On OLED TVs only) nor does it cover physical damage such as the TV falling off the wall or a broken screen for example someone (a child) throwing an object at the screen and causing damage.

Should service be necessary then in the first year call LG and log a service call request online or by telephone and in the following years call Domestic & General (D&G) on 03330004936 (open 7 days a week). T&Cs apply.

Ref: R04153848

PICTURE (PROCESSING)
  • Picture Processor: α7 AI Processor 4K Gen6

  • AI Picture: AI Picture Pro

  • AI Upscaling: AI Super Upscaling 4K

  • AI Genre Selection: Yes (SDR/HDR)

  • AI Brightness Control: Yes

  • HDR (High Dynamic Range): Dolby Vision / HDR10 / HLG

  • FILMMAKER MODE™: Yes

  • HFR (High Frame Rate): 4K 120 fps (HDMI)

  • Dynamic Tone Mapping: Yes

  • Dimming Technology: Pixel Dimming

  • Motion: OLED Motion


GAMING
  • G-Sync Compatible (Nvidia): Yes

  • FreeSync Compatible (AMD): Yes

  • HGIG Mode: Yes

  • Game Optimiser: Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode): Yes

  • VRR (Variable Refresh Rate): Yes


SMART TV
  • Operating System (OS): webOS 23

  • ThinQ: Yes

  • Intelligent Voice Recognition: Yes

  • Magic Remote Control: Built-In

  • Works with Apple Airplay2: Yes


AUDIO
  • Audio Output: 20W

  • Speaker System: 2.0 channel

  • Speaker Direction: Down Firing

  • Dolby Atmos: Yes

  • AI Sound: AI Sound Pro (Virtual 5.1.2 Up-mix)


CONNECTIVITY
  • HDMI Input: x4 (supports 4K 120Hz, VRR, ALLM, QMS as specified in HDMI 2.1 on 2 ports)

  • Simplink (HDMI CEC): Yes

  • HDMI Audio Return Channel: eARC (HDMI 3)

  • USB Input: x2 (v 2.0)

  • Wi-Fi: Yes (Wi-Fi 5)

  • Bluetooth Support: Yes (v 5.0)


DIMENSIONS AND WEIGHTS
  • TV Dimensions with Stand (WxHxD mm): 1723x1043x270

  • TV Weight with Stand (kg): 30.0


PICTURE (DISPLAY)
  • Display Type: 4K OLED

  • Display Resolution: 4K Ultra HD (3,840 x 2,160)

  • Refresh Rate: 100Hz Native

  • Wide Coloour Gamut: OLED Colour

Delivery To China

Sorry, this product is unavailable for China Delivery

International Delivery

  • Selfridges+ UK and Europe:
    unlimited deliveries for a year
    ¥90.00
  • Delivery to the UKfrom ¥55.00

Complimentary UK Click & Collect

Sorry, this product is unavailable for UK Click & Collect

Complimentary returns within 14 days

It's ok if you change your mind, we offer a 14-day returns policy, from the day you purchased your item in store or from the day you received or collected your online order. Exceptions do apply, we unfortunately can't accept returns on all items.

Taxes and duties are included in the item price but are non-refundable.

Please read our terms & conditions to find out more.

GLOBAL

¥450.00
  • Unlimited UK timed, nominated day and standard delivery on orders over £75
  • Unlimited worldwide deliveries on orders over £75
  • Valid for 12 months from the day you subscribe or from the day you renew your subscription

UK

¥90.00
  • Unlimited UK timed, nominated and standard delivery
  • Next day UK delivery (if ordered by 6pm UK time)
  • Complimentary returns
  • No minimum purchase value
  • Valid for 12 months from the day you subscribe or from the day you renew your subscription

Only available for UK Delivery