When it first launched back in the 70s,
BOY London defined punk, which is one of the reasons why its winged logo is so iconic. Going for a more-is-more approach, the label goes wild with branding for these jogging bottoms, covering them with multi-coloured versions of its eagle. It still has that rebellious streak that’s synonymous with the movement, only now it’s more street-smart – better suited to a skatepark than heavy metal concert.
<li>BOY London cotton-jersey jogging bottoms
<li>Pulls on
<li>High rise, relaxed fit, drawstring elasticated waistband, two zipped welt pockets at front, all-over embroidered branding, two welt pockets at back, elasticated cuffs
<li>100% cotton
<li>Machine wash
<li>Size medium: rise 14", inside leg 28", leg opening 15"
<li>Model is 6ft 2" and wears a size medium