Initio Parfums Privès Beauty

Creating scents that connect the olfactory world with modern-day alchemy, French perfumer Initio whips up a wardrobe of fragrances. Discover the range at Selfridges, from the iconic Oud for Greatness, concocted with natural oud oil, Side Effect eau de parfum and Rehab extrait de parfum – to name but a few.

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