Paris was Pharrell’s backdrop, but the sun was his starting point for the collection. “When the sun shined on me for an opportunity like this, it changed my life across the board,” he mused. “I’m going to use it to do two things: share all my learnings as a perpetual student, and two, share my love and appreciation. I’m choosing to shine a light back on this city, these people, all my friends here, who have kept me lifted at this time.” On your way to The Corner Shop, you’ll see sunrays lighting up the collection in our Selfridges London windows, alongside a question posed by Pharrell: “What will you do if the sun shines on you?”
In The Corner Shop, you can browse a curated edit of the SS24 fashion and accessories, designed with Williams’s pixelated ‘Damoflage’ take on the Maison’s 1888 Damier chessboard print, alongside tailoring, leather jackets and retro sportswear. The collection is available to shop at Selfridges London by appointment only.