At Selfridges, we always look after the information you give us. Any information you share with us that tells us about you is called “personal information”.
If you want to know more about how we use the personal information we collect about you, then you’ve come to the right place!
Shopping on our website
First thing’s first, if you are under 16, please ask your parent or guardian to make any purchases on our website. We ask that you do not use our website or create an account with us unless you are 16 years old or over.
When you, or your parent or guardian, shops on our website or our app, we collect personal information about you, or your parent or guardian, so that we can send you your order or arrange for you to come and collect it in one of our stores. If you are under 16 and want to collect your order in store, please ask you parent or guardian to do so.
We won’t send you marketing emails unless you sign up to receive our newsletters. Our email newsletters are intended for anyone over 16, please do not sign up for them if you are under 16. We also won’t use your personal information to tailor Selfridges adverts to you on our website, or any other website.
We do collect something called “cookies”. Sadly, they are not the yummy chocolatey kind, but we do need to collect them to make sure that our website works properly when you use it, and to understand how we can make our website even better for you and our other visitors.
Cookies are small files that are stored on your computer. They are designed to hold a small amount of information about you so that we can remember your preferences and make sure that our site works well for you. When you first visit our website, you will see that there is a banner that pops up at the bottom of the screen and asks you if you are happy for us to collect various cookies used on our website, or just some of them. If you change your mind and want to tell us to stop collecting cookies, just click here[FB1] to update your choices.
We won’t ever buy any personal information about you from other websites or companies, and we will never sell your personal information onto anyone else.
We often work with other companies to be able to offer you fun products and events, or to allow us to understand what our customers are interested in and to make sure we are providing you with great products and services we know you’ll enjoy. Sometimes we will need to share your personal information with these companies (or they will share your personal information with us). We will only ever work with companies we trust and who we know will take really good care of your personal information. .
Visiting our Stores
If you visit any of our stores, you may notice that we use security cameras, known as “CCTV” to make sure that we can keep our visitors safe and help prevent any crime in store.
We also provide Wi-Fi in store which our customers are welcome to use. We ask that you only connect to our Wi-Fi if you at least 16 years old. If you choose to use our in-store Wi-Fi, we will collect a little bit of information about the device you are using so that can understand how many people are using our Wi-Fi but we won’t be able to identify you from this.
Your Rights and how to get in touch
Did you know that you have lots of rights to help you look after your personal information? For example, if you don’t want Selfridges to have your personal information anymore, you can contact us and ask us to delete it! If you want us to stop using your personal information for a particular reason, then you can ask us to stop. You can also ask for a copy of all the personal information we hold about you, too!
It’s really easy to get in touch with us and ask us any questions about how we use your personal information, or to tell us that you want to use any of your rights. You can simply email us at data[email protected] and we will be happy to help!
Changes to this Policy
Sometimes, we might need to make changes to this Policy if we change how we use your personal information. So, we recommend that you come back and check the Policy from time to time.
If we make any really big changes to how we use your personal information, we’ll always make sure that it is really clear what we’ve changed, and you can always contact us if you have any questions.