Are these accessories little more than a clever ploy to lap up the social media buzz? Call them mini, micro, nano or simply very little: the smaller these teeny-tiny bags become, the more attention they seem to get – at last count, #minibag has racked up 719k associated Instagram posts. But! Aside from looking cute, these bags are also perfect if you want to declutter (we store our lives on our smartphones anyway, right?). Our Fashion Marketing Lead, Victoria Meekings, sees their practical side – at least when it comes to those that are purpose-built for one single item, such as Chanel’s quilted flask bag, or her own Prada cross-body iPhone carrier: “I get the benefit of not smashing or losing my phone while styling my outfits with a Prada accessory via a more accessible price-point than a handbag.”