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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

291 results

291 results

  1. JO MALONE LONDON

    Velvety Butternut Cologne 30ml

    1. Price:£59.00
    JO MALONE LONDON: Velvety Butternut Cologne 30mlJO MALONE LONDON: Velvety Butternut Cologne 30ml
  2. UNE NUIT NOMADE

    Suma Oriental Eau de Parfum 50ml

    1. Price:£115.00
    Exclusive to Selfridges
    UNE NUIT NOMADE: Suma Oriental Eau de Parfum 50mlUNE NUIT NOMADE: Suma Oriental Eau de Parfum 50ml
  3. UNE NUIT NOMADE

    Spicy Road Eau de Parfum 100ml

    1. Price:£160.00
    Exclusive to Selfridges
    UNE NUIT NOMADE: Spicy Road Eau de Parfum 100mlUNE NUIT NOMADE: Spicy Road Eau de Parfum 100ml
  4. LANEIGE

    Mini But Mighty Moisture Set

    1. Price:£25.00
    LANEIGE: Mini But Mighty Moisture SetLANEIGE: Mini But Mighty Moisture Set
  5. OREBELLA

    Jasmine Blues Eau de Parfum 100ml

    1. Price:£95.00
    Exclusive to Selfridges
    5
    OREBELLA: Jasmine Blues Eau de Parfum 100mlOREBELLA: Jasmine Blues Eau de Parfum 100ml
  6. UNE NUIT NOMADE

    Silver Saffron Extrait de Parfum 50ml

    1. Price:£155.00
    Exclusive to Selfridges
    UNE NUIT NOMADE: Silver Saffron Extrait de Parfum 50mlUNE NUIT NOMADE: Silver Saffron Extrait de Parfum 50ml
  7. UNE NUIT NOMADE

    Bohemian Soul Eau de Parfum 50ml

    1. Price:£115.00
    Exclusive to Selfridges
    UNE NUIT NOMADE: Bohemian Soul Eau de Parfum 50mlUNE NUIT NOMADE: Bohemian Soul Eau de Parfum 50ml
  8. MAISON MARGIELA

    Tender Defiance Eau de Parfum 75ml

    1. Price:£275.00
    Exclusive to Selfridges
    MAISON MARGIELA: Tender Defiance Eau de Parfum 75mlMAISON MARGIELA: Tender Defiance Eau de Parfum 75ml
  9. EREDI ZUCCA

    Duomo Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Duomo Eau de Parfum 100mlEREDI ZUCCA: Duomo Eau de Parfum 100ml
  10. BDK PARFUMS

    Gris Charnel Extrait de Parfum 50ml

    1. Price:£175.00
    BDK PARFUMS: Gris Charnel Extrait de Parfum 50mlBDK PARFUMS: Gris Charnel Extrait de Parfum 50ml
  11. LE RUB

    Sunset Face Serum 30ml

    1. Price:£41.00
    LE RUB: Sunset Face Serum 30mlLE RUB: Sunset Face Serum 30ml
  12. MARIA NILA

    The Summer Refresh

    1. Price:£66.50
    Exclusive to Selfridges
    MARIA NILA: The Summer RefreshMARIA NILA: The Summer Refresh
  13. LE RUB

    Repairing Face Mask 50ml

    1. Price:£37.00
    LE RUB: Repairing Face Mask 50mlLE RUB: Repairing Face Mask 50ml
  14. TOM FORD

    Soleil Blanc Parfum 50ml

    1. Price:£330.00
    TOM FORD: Soleil Blanc Parfum 50mlTOM FORD: Soleil Blanc Parfum 50ml
  15. LISA ELDRIDGE BEAUTY

    Rouge Experience Refillable Lipstick 3.5g

    1. Price:£49.00
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5g
  16. EREDI ZUCCA

    Veritas Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Veritas Eau de Parfum 100mlEREDI ZUCCA: Veritas Eau de Parfum 100ml
  17. ATHLETIA

    Scalp Care Shampoo 300ml

    1. Price:£32.00
    ATHLETIA: Scalp Care Shampoo 300mlATHLETIA: Scalp Care Shampoo 300ml
  18. EREDI ZUCCA

    Ultima Cena Eau de Parfum 100ml

    1. Price:£300.00
    Exclusive to Selfridges
    EREDI ZUCCA: Ultima Cena Eau de Parfum 100mlEREDI ZUCCA: Ultima Cena Eau de Parfum 100ml
  19. THANK YOU FARMER

    Rice Pure Glow Collagen Pack of Four Masks

    1. Price:£19.00
    THANK YOU FARMER: Rice Pure Glow Collagen Pack of Four MasksTHANK YOU FARMER: Rice Pure Glow Collagen Pack of Four Masks
  20. LISA ELDRIDGE BEAUTY

    Rouge Experience Lipstick Refill 3.5g

    1. Price:£25.00
    2 ColoursExclusive to Selfridges
    5
    LISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5g
  21. BDK PARFUMS

    Rouge Smoking Extrait de Parfum 50ml

    1. Price:£175.00
    BDK PARFUMS: Rouge Smoking Extrait de Parfum 50mlBDK PARFUMS: Rouge Smoking Extrait de Parfum 50ml
  22. EREDI ZUCCA

    Cuoio Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Cuoio Eau de Parfum 100mlEREDI ZUCCA: Cuoio Eau de Parfum 100ml
  23. MAC

    Small Eye Shadow 1.5g

    1. Price:£20.00
    MAC: Small Eye Shadow 1.5gMAC: Small Eye Shadow 1.5g
  24. EREDI ZUCCA

    Vetivero Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Vetivero Eau de Parfum 100mlEREDI ZUCCA: Vetivero Eau de Parfum 100ml
  25. THANK YOU FARMER

    Rice Pure 5% Niacinamide Capsule Serum 30ml

    1. Price:£20.00
    THANK YOU FARMER: Rice Pure 5% Niacinamide Capsule Serum 30mlTHANK YOU FARMER: Rice Pure 5% Niacinamide Capsule Serum 30ml
  26. EREDI ZUCCA

    Novecento Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Novecento Eau de Parfum 100mlEREDI ZUCCA: Novecento Eau de Parfum 100ml
  27. GUERLAIN

    KissKiss Bee Glow Plump Lip Care 3.2g

    1. Price:£35.00
    2 Colours
    GUERLAIN: KissKiss Bee Glow Plump Lip Care 3.2gGUERLAIN: KissKiss Bee Glow Plump Lip Care 3.2g
  28. MAISON MARGIELA

    Delight in Despair Eau de Parfum 30ml

    1. Price:£150.00
    Exclusive to Selfridges
    MAISON MARGIELA: Delight in Despair Eau de Parfum 30mlMAISON MARGIELA: Delight in Despair Eau de Parfum 30ml
  29. LARRY KING HAIRCARE

    Ride or Die Texture Spray 250ml

    1. Price:£25.00
    LARRY KING HAIRCARE: Ride or Die Texture Spray 250mlLARRY KING HAIRCARE: Ride or Die Texture Spray 250ml
  30. ATHLETIA

    Scalp Hair Care Trial Kit

    1. Price:£19.00
    ATHLETIA: Scalp Hair Care Trial KitATHLETIA: Scalp Hair Care Trial Kit
  31. BIODANCE

    Refreshing Sea Kelp Serum 30ml

    1. Price:£22.00
    BIODANCE: Refreshing Sea Kelp Serum 30mlBIODANCE: Refreshing Sea Kelp Serum 30ml
  32. JOONBYRD

    Future Romance Body Glaze 200ml

    1. Price:£62.00
    JOONBYRD: Future Romance Body Glaze 200mlJOONBYRD: Future Romance Body Glaze 200ml
  33. OUAI

    Instant OUAI-Cation Kit

    1. Price:£32.00
    OUAI: Instant OUAI-Cation KitOUAI: Instant OUAI-Cation Kit
  34. EREDI ZUCCA

    Narciso Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Narciso Eau de Parfum 100mlEREDI ZUCCA: Narciso Eau de Parfum 100ml
  35. THANK YOU FARMER

    Rice Pure Barrier Cream Mist 100ml

    1. Price:£20.00
    THANK YOU FARMER: Rice Pure Barrier Cream Mist 100mlTHANK YOU FARMER: Rice Pure Barrier Cream Mist 100ml
  36. ATHLETIA

    Scalp Hair Treatment 250g

    1. Price:£35.00
    ATHLETIA: Scalp Hair Treatment 250gATHLETIA: Scalp Hair Treatment 250g
  37. DR DENNIS GROSS SKINCARE

    Alpha Beta Ph Balance Cream 50ml

    1. Price:£64.00
    DR DENNIS GROSS SKINCARE: Alpha Beta Ph Balance Cream 50mlDR DENNIS GROSS SKINCARE: Alpha Beta Ph Balance Cream 50ml
  38. ATHLETIA

    Repair Hair Oil 50ml

    1. Price:£38.00
    ATHLETIA: Repair Hair Oil 50mlATHLETIA: Repair Hair Oil 50ml