ROXANNE FIRST

Roxanne First is a London-based label with a single objective – to create the kind of jewellery you won't want to take off. Its namesake founder launched the company in 2018, with a love for gems dating back to her youth. As a child, her curiosity and passion were sparked by an obsession with female relatives' accessories, like the series of bangles her mum donned, and her godmother's dazzling engagement ring. The resulting creations are designed to be worn alone, or stacked to pay homage to the Italian family's enthusiasm for layering. 

Explore Roxanne First at Selfridges and you'll notice plenty of pop-culture influences – emoticon motifs and slangy slogans appear as fun charms throughout. Ethically sourced materials, including solid gold and precious stones, are used to make each piece. Think huggie earrings and wristlets adorned with diamonds, sapphires and mother of pearl. Multicoloured beads form characteristic rainbow and gradient styles.

Looking for a gift that a loved one will treasure? From the moment it's unboxed, a colourful Roxanne First necklace is bound to bring joy. Uplifting designs featuring playful pendants are creative starting points for your brand collection. Alternatively, layer up with chokers and chains already in your jewellery box for a completely personal curation.

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