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SONY
98 XR98X90LU Bravia XR 4K TV
from £4,999.00
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Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.
Intense contrast, feel the depth
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously.
Sound harmonised. Pictures synchronised.
Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.
Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.
Designed slim. Machined in metal.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
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UK Delivery
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International Delivery
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Complimentary UK Click & Collect
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Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Please read our terms & conditions to find out more.
UK
£10.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
GLOBAL
£75.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription