SAMSUNG

2024 55-inch The Serif QLED 4K HDR Smart TV

A naturally bright and colourful picture with 100% colour volume
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours

Sound perfected for what you're watching, and where you're watching it
Using AI, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching. You'll hear every last detail

An intelligent AI processor that automatically optimises the picture and sound
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it
Purchase a selected 2025 Samsung TV before 01/04/2025 and receive a free of charge soundbar.  No cash alternatives. While stock lasts. Free Of Charge item