SAMSUNG

2024 77-inch S95D OLED 4K HDR Smart TV

Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience

Watch without distracting glare
Every seat is a great seat. OLED Glare Free technology significantly reduces glare so you're not distracted from the action on screen. From midday matches to late-night movies, no need to close curtains or dim lights so you stay focused on the action

Our highest HDR OLED brightness and breath-taking contrast
Discover the true beauty in every scene, just as directors intended. With cutting-edge HDR OLED Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast. Become immersed in the lifelike picture
Purchase a selected Samsung 8K NEO, 4K NEO, OLED & Lifestyle TV before 22/04/2025 and get up to 20% discount using code EASTERTV. Apply code EASTERTV at checkout to redeem. No cash alternatives. While stock lasts.