Samsung merges interior design with technology in the 2024 Serif smart TV, a slim-line screen designed to look as appealing off as when it is turned on. The Serif Ambient Mode+ transforms the blank screen into an art piece when not in use, but when you do snuggle down for movie night, the 4K Ultra HD detail offers over a billion cinematic colours so you can watch the action as the director intended. Oh, and it boasts a matte screen and 360 viewing, so you can enjoy a glare-free experience wherever you're sat.
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A naturally bright and colourful picture with 100% colour volume
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
Sound perfected for what you're watching, and where you're watching it
Using AI, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching.
You'll hear every last detail.
An intelligent AI processor that automatically optimises the picture and sound
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
Sound perfected for what you're watching, and where you're watching it
Using AI, the TV optimises the sound for what you are watching and where you are watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you are watching.
You'll hear every last detail.
An intelligent AI processor that automatically optimises the picture and sound
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way. Plus, AI sound perfectly adapts the sound to what you’re watching and where you’re watching it.
Ref: R04333597
"
- Size (unpackaged) - Height 74.83cm, width 125.49cm, depth 22.10cm
- Size (packaged) - Height 89.40cm, width 140.30cm, depth 30.80cm
- Weight (unpackaged) - 26.10kg
- Weight (packaged) - 34.90kg
- Power supply - AC220-240V~ 50/60Hz
- Energy Efficiency Class (A+++ to E scale) - F
- Screen size - 55""
- Resolution - 3,840 x 2,160
- Inputs - 4x HDMI, 2x USB
- Outputs - 1x Digital Audio Out (Optical)
- Connectivity - Wifi, Bluetooth
- HDR (High Dynamic Range) - Quantum HDR
- AI (Artificial Intelligence) features - SmartThings App, Universal Guide, Bixby
- Web browser enabled? - Yes
UK Delivery
- Selfridges+ UK:
unlimited deliveries for a year£10.00 - Standard delivery£5.95
- Nominated day - order by 22:00£9.95
- Timed delivery£10.95
International Delivery
Sorry, this product is unavailable for International Delivery
Complimentary UK Click & Collect
Sorry, this product is unavailable for UK Click & Collect
Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Please read our terms & conditions to find out more.
UK
£10.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
GLOBAL
£75.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription