Oral-B has gone above & beyond to create a brushing experience that’s in a class of its own. Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire – creating a sleek look reserved for the most sought after technology. Sure, when you go from a manual brush to power – it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently.
Key features:
Oral-B’s best ever clean with revoluntionary magnetic iO technology for a professional clean feeling & gentle brushing experience
Combines the unique round brush head from Oral-B with gentle micro-vibrations for a fresh, clean mouthfeel and 100% healthier gums in one week
Interactive colour display signals vital information: including brushing modes and head replacement reminder, greets you as you power up & gives you a smile for a job well done
Artificial intelligence recognizes your brushing style and guides you to cover all your teeth, so you never miss a spot
6 Smart modes to personalise your brushing: Daily Clean, Sensitive, Gum Care, Intense Clean, Whitening, Super Sensitive
Enhanced smart pressure sensor signals red, white or green to alert you whether you’re brushing too hard, too softly or with just the right amount of pressure
Magnetic charger has lock-in-place stability and provides a 3-house quick charge
Selfridges Says
Recommended for you
UK Delivery
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International Delivery
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Complimentary UK Click & Collect
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Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Please read our terms & conditions to find out more.
UK
£10.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
GLOBAL
£75.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription