LG

Stellar 77 Dr+ Alu Black OLED TV

LG Stellar 77 Dr+ Alu Black OLED TV

Premium performer in every respect
The Loewe Stellar 77 dr+ (vi) combines the very best in TV performance, functionality and style. Meticulously engineered, the TV uses innovative OLED technology, customised by Loewe for maximum brightness and colour brilliance. Crafted from aluminium, the sleek design is timeless and a real centrepiece for your room. You also get VIDAA Smarts and Loewe’s unique built-in dr+ recording, with super-quiet SSD memory, for fuss-free catch-up TV and programme archiving.

Optimised OLED
Featuring advanced OLED technology with open cells and black polariser, the Stellar 77 dr+ (vi) delivers exceptional brightness and picture detail. Designed, engineered and tailored by Loewe in Kronach, the TV’s OLED screen is individually pre-calibrated to meet filmmaker and colour standards. This maximises OLED’s full potential, giving you the deepest contrast and truest colour that OLED screens are famous for.

The best picture for your room
Helping you to see the OLED screen at its very best, this Loewe 77 inch TV features a raft of enhancements for optimal viewing. Auto Dimming and Adaptive Contrast automatically create the ideal brightness and contrast settings for your room’s lighting, while AI PQ ensures the best picture quality with all genres.

Dolby Vision IQ and HDR10+ Adaptive – ultimate detail in all lighting conditions
Dolby Vision IQ and HDR10+ Adaptive take HDR to the next level, making them the ultimate HDR picture processors. Dolby Vision IQ and HDR10+ Adaptive use the Loewe’s light sensor inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without compromising the depth. You get a consistent picture quality, however light or dark your room is.