Emi Jay

Step into the world of Emi Jay, the Los Angeles–based beauty and accessories brand redefining everyday luxury with effortless style, playful energy, and modern femininity. Founded by Julianne Goldmark, Emi Jay has evolved from its cult-favourite hair ties into a globally adored label known for its chic, functional, and trend-setting accessories that elevate daily rituals.

The collection spans hair clips, claw clips and self-care essentials, all designed with a blend of comfort, creativity, and polish. Expect glossy finishes, bold colourways, fun shapes and signature designs like oversized claw clips, statement-making yet timeless pieces crafted to complement every mood and moment.

Perfect for gifting or self-indulgence, Emi Jay captures the essence of laid-back California glamour. Each piece transforms simple routines into small acts of luxury, celebrating individuality, confidence, and the beauty of feeling effortlessly put together.