EX NIHILO

For invigorating fragrances that blend heritage and innovation, explore Selfridges's EX NIHILO curation. Olivier Royére, Sylvie Loday and Benoît Verdier established the disruptive Parisian perfume label in 2013. Since then, it's been drawing from the French avant-garde to compose boundary-pushing fragrances that eschew stereotypes. The founders bring together creatives from design, art and architecture to foster experimentation, collaborating with talent to create a new generation of inspiring scents. Expect scintillating ingredients from around the globe, such as Madagascan vanilla bourbon and Moroccan orange blossom. These create imaginative olfactory wonders with long-lasting sillage.

For those new to the Maison, an EX NIHILO discovery set is an excellent starting point. Whether bought as a gift for a loved one or yourself, these collections spark curiosity for the brand's distinctive scents. Travel kits contain several miniatures, ideal for popping in your bag to spray throughout the day or for stowing in your hand luggage on flights.

You'll find multifarious accords through the range of EX NIHILO aftershaves and eau de parfums. The brand reimagines tradition by combining classic notes and captives derived through innovative bioscience. Technologically advanced ingredients, including synthetic molecules, produce aromatic compounds that haven't been available in perfumery before. Think floral, woody and musky accords blended with novel extracts such as Akigalawood. Each fragrance comes in an apothecary-style bottle, reflecting the brand's progressive reinterpretation of heritage perfume.