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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

241 results

241 results

  1. ON

    Cloud 6 Mesh Trainers

    1. Price:$1,310.00
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers
  2. ON

    Club Brand-Print Cotton-Blend Hoody

    1. Price:$1,030.00
    Just launched
    ON: Club Brand-Print Cotton-Blend HoodyON: Club Brand-Print Cotton-Blend Hoody
  3. ON

    Cloud 6 Mesh Trainers

    1. Price:$1,310.00
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers
  4. ON

    Weather Insulated Stretch-Woven Jacket

    1. Price:$2,100.00
    New season
    ON: Weather Insulated Stretch-Woven JacketON: Weather Insulated Stretch-Woven Jacket
  5. ON

    Cloudtilt Woven Trainers

    1. Price:$1,400.00
    ON: Cloudtilt Woven TrainersON: Cloudtilt Woven Trainers
  6. ON

    Cloudzone Woven Trainers

    1. Price:$1,220.00
    ON: Cloudzone Woven TrainersON: Cloudzone Woven Trainers
  7. ON

    Train-T Brand-Print Stretch-Woven T-Shirt

    1. Price:$700.00
    Just launched
    ON: Train-T Brand-Print Stretch-Woven T-ShirtON: Train-T Brand-Print Stretch-Woven T-Shirt
  8. ON

    Cloud 6 Mesh Trainers

    1. Price:$1,400.00
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers
  9. ON

    Studio Brand-Print Stretch-Woven Leggings

    1. Price:$940.00
    Just launched
    ON: Studio Brand-Print Stretch-Woven LeggingsON: Studio Brand-Print Stretch-Woven Leggings
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60/241 results