PUMA

Whether you're putting them through their paces in the gym or on the streets, PUMA trainers go the distance. The brand's roots can be traced back to the Dassler brothers, who created functional shoes for the world's fastest athletes. This led to the launch of PUMA in 1948, a company that quickly became synonymous with innovation and invention. In 1968, it shook up the sneaker status quo by launching the PUMA low-top trainer. With its thick rubber sole and soft suede upper, it remains a bestselling signature piece today. Women's and men's PUMA trainers are consistently sought after by sportspeople and streetwear trailblazers alike. Perennially popular for their versatility, pared-back styles in black and white go hand in hand (or foot in foot) with both athleisurewear and your favourite jeans. They also give a more casual look to tailored separates. High-impact, next-gen designs include dynamic silhouettes in bold clashing tones and pastel hues, inspired by youth culture. Look out for modern interpretations of retro classics in bright primary colours, as well as limited-edition drops.  Gym-goers will love PUMA's performance-engineered, lightweight running shoes. These are expertly crafted with cushioned soles and padded tongues for comfort and support. A leaping cat moniker graces all of the label's collections, symbolising speed, power and motivation.