EVENTS & EXPERIENCES
AT SELFRIDGES BIRMINGHAM
Enjoy an unmissable line-up of events at Selfridges Birmingham. Head down to the Beauty Workshop for expert masterclasses or enjoy one of our extraordinary pop-ups, designed to brighten your day.
- 7, 8, 14, 15, 21, 22 November
LETTERS TO SANTA
Write a wish list, post it in-store and Santa writes back.
Selfridges Birmingham
- 18–29 November
BEAUTY WORKSHOP SERIES
Join us for a festive edition of the Beauty Workshop Series with 12 of your favourite beauty brands.
Selfridges Birmingham
- 15 November
CHRISTMAS PLAYTIME
Kids get the run of the Toyshop before anyone else – games, crafts, and face paint, all before opening.
Selfridges Birmingham
- 27 November–24 December
SOUNDS OF THE CITY
Live DJs across the shop floor all season, playing sets from the world’s greatest cities.
Selfridges Birmingham
- 5, 6, 12, 13, 19, 20 December
SANTA’S CITY HUNT
Follow the map, find Santa’s city signs across the Toyshop, then hand it in to win a prize.
Selfridges Birmingham
- 5, 6, 13, 13, 18, 19, 20 December
BREAKFAST WITH SANTA
A festive breakfast, hosted by Santa, Mrs Claus and the elves – before the store opens.
Selfridges Birmingham
- From 5 December
SANTA’S IN TOWN
Santa and his elves are somewhere in the building. Spot them if you can.
Selfridges Birmingham
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